Phase 4
Creative Thinking
2020?
Embracing creativity for business innovation.
Phase 2
Strategic Thinking
1980
Business competition can be a win win game: differentiation strategy.
Phase 1
Strategic Planning
1950
Planning how to beat competitors.
Planning
Thinking
Design
Creative
Phase 3
Design Thinking
2010
Adopting design principles to diffrentiate (innovation).
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Darth Vader
Yoda
vs
How Do You Think About Your Business?
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