SAVAGE CONSULTING CASE STUDY
ORIS SWISS WATCHES
Oris is a manufacturer of Swiss Luxury watches since 1904. They produce primarily mechanical watches for interest groups such as Aviation and Diving.
Develop a Product that Aligns with the Caribbean Market
Highlight their Expertise and Unique Selling Points
Savage Consulting helped ORIS launch the limited edition Kittiwake Dive Watch. A philanthropic effort to donate $250 from each watch sale to the marine park fund has established ORIS as a permanent product in the Cayman Islands Dive Shops and Island Companies.
PRESENTED A PRODUCT BRANDED
as the official "Kittiwake Dive Watch" — the Kittiwake being a ship the Cayman Islands Tourism Association was sinking that year to create a new dive site.
CREATED A MARKETING STRATEGY
to raise awareness about ORIS brand using the local and international press buzz generated from the new dive site.
Launch a New Product