Are Infographics Dead?
A few years back, social media experts were saying that infographics had hit their peak because people were tired of seeing infographics everywhere online. The reality is that everyone was tired of seeing
bad infographics, not necessarily infographics in general.
On the Rise
At the Peak
Entering the Plateau
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of Productivity
The Hype Cycle
Why Infographics Are Still Relevant
When people follow directions that include illustrations, they do 323% better than the ones that follow text-only instructions.
The Picture Superiority Effect, corroborated by numerous studies, states that pictures and images are more likely to be remembered than words.
Everyone is tired of seeing bad infographics, not necessarily infographics in general. As long as you make them unique, valuable, easy-to-follow and accurate, they will likely be very effective.
A good infographic on your blog post will make it at least 12% more shareable.
Infographic trends for 2018 and beyond
These are easily shared on social media in square or rectangular formats as videos or GIFs.
These are infographics meant to be enjoyed in a scrolling web format.
Scrolling and Interactive Infographics
These are websites that were created to resemble infographics.
More square infographics are making their way to Instagram, Facebook and Twitter. Since it’s a shape, all other trends can be applied to it.
Scrolling infographics are full of animations, in-and-out effects of elements that move as you scroll. You can also animate charts and text.
Interactive infographics are those that users can interact with through clicks, hovers or even data input.
Infographics can have background music, video, GIFs, sound effects and audio explanations of different sections or a narration that activates with clicks.
Forms, maps, dashboards with live data and real-time social media feeds from Twitter and Facebook can all be integrated into infographics.
Infographics With Real-Time Information
3D illustrations can be used to create one complete scene inside an isometric infographic, blurring the lines of the classic sections we are used to.
Infographics That Include 3D Illustrations
Instead of displaying data on its own, characters are placed to act as narrators or presenters inside the infographic.
Infographics With Illustrated Characters
Since the hand lettering and script font boom, we have seen more and more hand-drawn style designs used in infographics.
Infographics Done in a Hand-Drawn Style
You can use a mix of hand-drawn style designs and photography to create some very creative infographics.
Infographics That Include Photography