LOADING AWESOME
HERE IS WHAT YOU NEED
TO KNOW TO STAY AHEAD
Visual SEO
is on the rise again
HERE IS WHAT YOU NEED
TO KNOW TO STAY AHEAD
Visual SEO
is on the rise again
REMOVAL
OF THE VIEW IMAGE BUTTON
Visual SEO is on the rise again
after February 15, 2018.
REMOVAL OF THE VIEW IMAGE BUTTON
263 K
TOTAL CLICKS
113 M
TOTAL IMPRESSIONS
0.2%
AVERAGE CTR
78.7
AVERAGE POSITION
TOTAL IMAGE CLICKS INCREASED EXPONENTIALLY
VISUAL
SEARCH
Visual SEO is on the rise again
VISUAL SEARCH
HOW TO OPTIMIZE FOR VISUAL SEARCH
Visual SEO is on the rise again
With a rich snippet, your images will show up along with relevant information that will improve the click-through rate (CTR) to your website.
HOW TO OPTIMIZE FOR VISUAL SEARCH
Rich snippets and structured data
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Google webmaster tools have a handy helper to see what you need to add. You can check if there are any errors with this Google tool.
You can check if there are any errors with this Google tool.
CHECK ERRORS
HANDY TOOL
HOW TO OPTIMIZE FOR VISUAL SEARCH
1
2
3
CHECK ERRORS
+
BEST QUALITY
BETTER RANKING
-
LOWER QUALITY
WORSE RANKING
HOW TO OPTIMIZE FOR VISUAL SEARCH
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Good quality images
are still paramount
If the images of your products are blurry and pixelated, they will not be picked up by Google as an image search result or even a “related image.”
Images should
be unique to your business
If you don’t have the budget to hire a photographer or illustrator, customize the stock photo with filters, crops, or adding text to them.
BEFORE
AFTER
HOW TO OPTIMIZE FOR VISUAL SEARCH
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TEST MY IMAGE
If you really want to know how your images and graphics are being analyzed, you can add it into the tool and see the results.
HOW TO OPTIMIZE FOR VISUAL SEARCH
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Test your images with Google Cloud Vision
LENS
Visual SEO is on the rise again
If you have well structured data, your rich snippet will show up with all your contact details and google maps location
Google Lens will read the sign and find your website like that as well.
GOOGLE LENS
If you have a bar in a big city and someone walking past sees it, they can point their phone at it with Google Lens to find more info.
VOICE
SEARCH
Visual SEO is on the rise again
More and more people are using Siri and Google Voice to search for things online. Think about how people might want to search for something like that.
Be wise when inserting titles, metadata, and alt tags to your images and graphics.
DON’T FORGET STANDARD IMAGE SEO
2018 GOOGLE ALGORITHM CHANGES
Visual SEO is on the rise again
Make sure to always optimize your images with apps like tiny.jpg in order to never lose quality.
Analyze if maybe that infographic can be embedded instead of added as an image.
2018 GOOGLE ALGORITHM CHANGES
The main change was that slow loading sites would be penalized, both on desktop and mobile.
OPTIMIZE IMAGES
CHANGES IN GOOGLE ANALYTICS IMAGE SEARCH RESULTS
Visual SEO is on the rise again
Before, all Google search results (image or web) were listed with the same referrer. Now, web search and image search are separate.
DON’T FORGET STANDARD IMAGE SEO
DON’T FORGET STANDARD IMAGE SEO
Visual SEO is on the rise again
VISUAL SEO GUIDE
Don’t forget the importance of the file name before uploading
Never overstuff Alt Tags, but also never forget to include them
Random or non-unique stock photography is terrible for your SEO
Always compress for speed!
Implement Open Graph tags for Facebook, Twitter Cards and Rich Pins
Create an image sitemap.
DON’T FORGET STANDARD IMAGE SEO