Example of an Advertising Funnel
PAID ADVERTISING
MARKETING &
SALES
FACEBOOK AD
Get in front of a new audience.
QUIZ
Engage people with interactive content. Get their contact information to send quiz results.
EMAIL SEQUENCE
Nurture and intensify their interest
OFFER
When people give you their contact information and permission to send them messages, they become members of your audience.
LEAD
CAPTURE
STEP 2
STEP 3
STEP 1
The fastest way to get traffic is to pay for it. Carefully target those who have an immediate desire for what you offer.
Deepen the relationship by giving your audience more opportunities for micro-conversions. When appropriate, make an offer and ask for the sale.
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