Make captivating art
If people who are not family and friends buy your work, you're on your way.
Identify your ideal buyer
Get to know everything about your best prospects. Focus saves time & money.
Create a connection
Use available tools to reach out and become known to your top buying prospects.
Build an email list
Employ multiple opt-in offers. Split-test to learn what works best. Always be collecting names.
Send relevant messages
Mix up your content to educate, inform, demonstrate and entertain your followers.
Vary media, messages, systems
Employ mobile, social, email, video, blogging. Talk about more than you & your art.
Turn buyers into collectors
Easiest sales are to people who know you. Give your existing customers reasons to buy again.
Develop a referral program
Most people are amazingly helpful. All you need to do is ask. Learn to sweeten the deal.
Add secondary sales channels
Sell to your direct connections first. Use galleries, publishers, licensors, etc., as needed.
Perfect making your art, marketing, and branding to be consistent and cohesive.
ART MARKETING MASTERY