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Make captivating art

If people who are not family and friends buy your work, you're on your way.

Identify your ideal buyer

Get to know everything about your best prospects. Focus saves time & money.

Create a connection

Use available tools to reach out and become known to your top buying prospects.

Build an email list

Employ multiple opt-in offers. Split-test to learn what works best. Always be collecting names.

Send relevant messages

Mix up your content to educate, inform, demonstrate and entertain your followers.

Vary media, messages, systems

Employ mobile, social, email, video, blogging. Talk about more than you & your art. 

Turn buyers into collectors

Easiest sales are to people who know you. Give your existing customers reasons to buy again.

Develop a referral program

Most people are amazingly helpful. All you need to do is ask. Learn to sweeten the deal.

Add secondary sales channels

Sell to your direct connections first. Use galleries, publishers, licensors, etc., as needed.

Be  Consistent

Perfect making your art, marketing, and branding to be consistent and cohesive.

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ART MARKETING MASTERY

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