Topic: Why We are Addicted To Our Phones
One of the most powerful influencers on our behavior: unexpected rewards.
In fact, the uncertainty of rewards is what can lead to gambling addiction.
Your cellphone dings, buzzes, or vibrates and you never know when that signal is going to lead to something rewarding.
Hard to resist.
We are drawn to anything that seems "undone".
Your incomplete "to-do" items gnaw away at you, and you're irresistibly drawn to what seems to need to be done.
Social media sites know this.
The Powerful Need for Closure
And they use it.
Humans love puzzles. We're drawn to the unsolved mystery.
Cellphones give us access to a world of information and stimulation.
Questions that need to be answered.
A world of never-ending information is available at your fingertips.
The "Curiosity Effect"
"You will not believe what this person did next!"
"If you can watch this and not feel outraged, you have no emotions!"
"5 Ways to..."
"Do this to avoid..."
Three Powerful Ways to Get You to Keep Using Your Phone:
• Unexpected Rewards (i.e., "Variable Reinforcement"
• Our powerful need for closure
• The Curiosity Effect