Prblm: Nowadays, kids spent a lot of time watching Youtube or/and playing games which usually is not very helpful for them.
Idea: Create an app where kids could spend their time in both effective and fun way.
Vision: Change the way kids spent their time by themselves, designing their experience and outcomes from it.
Create an app, which would be an alternative to useless video on YouTube and mobile games, which parents usually turn on for their children to busy them.
(Who don't want the best for their children? Providing such app would be almost an ideal solution for parents to busy their kids. Because, the best one is to spend time with children by oneself. But, that is usually not even an option in today's world.)
In app create different journies(courses), which will lead kid in breath-taking learning of different topics. Using personal preferences, with time we could provide the best experince in disovering new things and having fun for kids.
YouTube for Kids has over 10 000 000 downloads only in the USA.
PlayKids is an internationally-acclaimed platform with cartoons, books, and activities for kids aged 2 to 8. Present in over 180 countries, PlayKids offers education and entertainment while boosting the development of little ones around the world.With over 5 million active users per month
Knowing the tendency of growing population of Earth and a tendency of growing the number of smartphone users.
Knowing that market of learning-through-entertaining products is not very competitative and there is still a lot of potential users to reach.
I can assume that this market is developing and have a lot of potential for a new products.
Marketing plan for the validation period (first Q)
Strategy. What to do for the validation period?
- mission: Attract early adopters
- KPI: Active users per month and number of premium subscriptions
- target: Parents who have young kids
During the validation period we should test different design and app features to find out the best solution;
Collect feedback from users to provide the best experience;
Using different instruments and channels tell users about benefits of app;
Core value features of the product
Learning for kids;
Entertainment for kids;
Busy kids - free time for parents
SWOT analys of app development
- learning is in trend
- parents will always care about their children
- accessible education
- a huge resources for development(learning, good design, entertainment in)
- there is a huge market, which is growing
- not very competitive environment
- ineffective organization of learning = bad app
- not entertaining = kids wouldn`t like it
- a small percentage ready to pay
We provide only limited access for free.
Monetization of app is through selling premium subscription. We should find the best balance between free and premium content to give absolute clear understanding for parents why they should pay for premium account.