How does my product represent social groups or issues?
What I will include in this presentation
I have used Scoop.it as a form of a new tool used to collect information. In particular i collected current issues related to our trailer. In particular i noticed a current trend for issues involving the need for self-improvement. On the online world their is a clear group that looks for a constant improvement of diet, sleep, health and social skills. It is clear that their is a lack in love for themselves and who they are. In our trailer we show how a girl with a terminal illness uses kindness towards others as a hobby before passing. Although she may struggle with loving herself she feels better by loving and caring for the people that surround her.
Our film draws on the current interest in ‘feel good’ films about social and personal challenges. The main social group in our trailer is people who want to have a better life not only for themselves but people around them. Mainly targeting women and the idea of paying it forward. Drawing on current trends of Paying it forward where more and more people are leaving small gifts and notes behind for other strangers to find in order to spread happiness. Examples of these events in everyday life are small acts such as the event at Starbucks where 400 people paid for the person in-front's drink however one person ruined it.
I had a personal experience with someone leaving a gift in a park. This was used to promote baby loss awareness, however gave me inspiration and made acts of kindness aware to me.
One of the main pillars that supports this industry is a whole network of social media platforms where people help each other to promote well being. Such as Kindness is contagious. Kindness is contagious is a feel-good documentary that is narrated by the author of 'Pay It Forward'.
Another social group we targeted is people with a terminal illness inspired by the blog “You, me and the big C” about a woman suffering from cancer, it was her story about how she was leaving gifts for her son that encouraged us to combine the two social groups. Our narrative is inspired by topical events such as the “You, me and the big C” blog as well as other events previously discussed.
We noticed there was an audience for ‘feel-good’ films in the industry which are very similar to our production. Including ‘Pay it forward’ ‘The help’ ‘Forrest Gump’. All reaching out to a similar target audience and social group. It was important we looked at these similar films to get inspiration on how they target their audience.
We represented the social group of a terminally ill person. We did this by using props and costumes that would suggest she is in hospital for a serious reason. We also used the voice over to hint at the point that she didn't have much time left.
We also represented the social group of young creative teenagers. This was conveyed through the clothing, hair, makeup and the different scene's that included art based things such as drawing.
A stereotype is common representations of different social groups in society that have ideas or associations related to them. Stereotypes are not always created by the media but they can be, but they are spread and reinforced by media. It is easy to use stereotypes as they are shorthand ways of representing someone which makes them very convenient when making media, this is because you are able to give the viewer a lot of information in limited time.
In our trailer we used the stereotype of an ill person wearing s hospital gown, mask and even sitting in a wheelchair.