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Case Study
Landis Communications Inc.
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Case Study
Landis Communications Inc.
Press arrows to advance slides
Opening the doors
to San Francisco's newest Sutter Health hospital
CPMC Van Ness Campus
Campaign
Achievements
53.4 million impressions
Audience Reach
1000+ social media engagements
Social Reach
Data from December 2018 - May 2019
Campaign
Achievements
2,000+
Community Day Attendance
15+
Hospital Media Tours
25+
Parent & City Influencers
Data from December 2018 - May 2019
Coverage by the numbers
Print/online hits
Broadcast hits
Data from December 2018 - May 2019
Here's how we achieved these results
We told timely stories.
We built excitement!
We spotlighted experts.
We chose strategic moments to engage the press
Viscous wall dampers
Community Day
December
January
Hospital tours
for media
Parent blogger tours
Practice move
February
March
Ribbon cutting
Patient moves
First baby
Broadcast secured with KTVU (FOX)
Community Day
Broadcast coverage secured with
KNTV (NBC), KGO (ABC),
KTVU (FOX) and KPIX (CBS)
Seismic safety
Broadcast coverage secured with
KNTV (NBC), KGO (ABC),
KTVU (FOX) and KPIX (CBS)
Ribbon Cutting
Broadcast coverage secured with
KTVU (FOX)
Practice Move
Broadcast coverage secured with
KNTV (NBC), KGO (ABC),
KTVU (FOX) and KPIX (CBS)
Patient Move
Live broadcast coverage secured with
KTVU (FOX) and KGO (ABC)
Doors Open
Broadcast coverage secured with
KGO (ABC)
First Baby Born
Additional broadcast secured with
KGO (ABC), KNTV (NBC) and KPIX (CBS)
Patient Move
Standout print coverage
San Francisco Business Times
Standout print coverage
San Francisco Chronicle
Standout print coverage
San Francisco Magazine
Standout print coverage
San Francisco Examiner
Standout online
coverage
Hoodline
story picked up by MSN.com
Standout ethnic
coverage
World Journal
&
Sing Tao
Coverage earned with media across the Bay
A new journey begins!
Website
Phone
www.landispr.com
Click here
(415) 561-0888
CONTACT US
Landis Communications Inc. | San Francisco