WHAT WE DO
Following the Sky+ learnings, work has been done to improve the products and is now being retested with the same action standards as Sky+ with the aim of now having a winning mix to offer in Brazil Project Sky 2.0 is now focusing on those markets that did not meet action standards for Sky+ and aims to now achieve a winning mix for each of these markets. Unfortunately none of the options developed for Brazil passed the action standards. The previous project in this regard, Sky+, was the core re launch of DIG powders and liquids. In Brazil, the objective of Sky+ project was to deliver a superior product vs. Ariel that justified price premium with great product performance. Omo is one of the leading detergent brands in Brazil that was launched in powder format initially. With increasing penetration of washing machine in LATAM countries, Unilever launched Omo detergent liquid to cater to the needs of machine washers.