Traveller needs a way to research and plan their travels effectively because they want to be inspired and do not want a stressful long process of doing this (especially when planning in a group)
to feel inspired
to have useful suggestions for travel planning
all information in one place
a tool that can help them plan their trip effectively
We believe that by creating an app that help travellers plan will optimise their experiences further during their travels and making the planning process more enjoyable
1. Project Objectives
building a platform that inspires travel ideas and making travellers' plans come to reality!
it helps travellers with planning every step of the way
it contains all key information travellers want when deciding where they want to go or what they want to do during their travel
2. Target Audience
"I want to travel the world with all my friends and family"
Place of birth: Melbourne, Australia
Marital status: Single
Location: Greenwich, London
Job: Digital Marketer
Hobby: cooking, travel, socialising, crossfit
Pet: 18 months dog (Maisie)
Type of traveller:
Emma is a frequent traveller who has holidays abroad with her boyfriend and/or friends 5-6 times a year. She likes to go on weekend trips to Europe whenever possible and 1-2 longhaul trips annually. Before going on holiday, she likes to feel prepared and therefore conducts research a couple of months before start of holiday to understand what she can do there, what route she can take for travels if driving and/or hiking, what are the best activities/restaurants/bars etc she can find for the holiday.
Strong desire to travel the world
Want recommendations and suggestions for travel inspiration and planning
Want to experience the best and most unique experiences on holiday
Want an efficient and easy way to conduct search and planning for her trips
Wants all the information presented for her to make decision in one place
During research she wants a snapshot of holiday to be provided which allows her to share and collaborate with friends/family on plans
Goals & Needs
3. Prototype & User Feedback
An Initial paper prototype has been created for Travel Flow app. Here's some of the users' key feedback:
(click on above image to access prototype)
"From initial search screen, it was easy to navigate to find more information about specific destination."
"Navigation through the site seems seamless and most of information presented would be areas I would be interested in researching for travel"
"'Can't decide' search would be a great function to have as I can't find similar useful tool on other websites which allow me to decide where I should go"
"Would be interesting to see how booking works within here too - given everything will be in the same app, makes it easier!"