Each year we produce
294 700 000 000 kilos of meat
9.300 kilos every second
of the greenhouse effect
is increasing worldwide
in India, USA
all the moderate omnivorous
The visibility of the cause is increasing too
Vegans and veggies militant are more and more activ
especially on the social networks
But if people tend to reduce their meat consumption
What about leather ?
Leather is considered as a premium material
and products made of synthetic leather
are considered as poor quality products
But is it real luxury to wear dead animals ?
Nowadays, we are able to produce
high quality synthetic leather
So why premium fashion
couldn't be made of synthetic leather?
This is our vision
To vegan people
with our products
we aim to
awake the customers consciousness
The distribution channel
The target groups
more than 10 associations in switzerland
and about 100 000 members
women and men between 25 and 45 y.o.
french, english, german speeking
mostly living in a city