Looking at music's effect on inspiration & memory
New York shop - Inspiration
In 1982, a New York shopkeeper decided to see what sort of music would inspire people to buy his merchandise during the festive season. He started by playing slow, soothing music in his shop, then went on to play more upbeat, fast-paced songs. He found that his customers stayed for longer and spent 32% more money while the slower music was playing as opposed to the fast-paced tunes. This can be explained by the slow-paced music inspiring people to move slower, which would let them see more items and find something they like. The fast-paced music would be more likely to get the blood pumping and make their brains work faster, which would make them rush their time in the shop and not buy as many things.
Music and Memory
Music is a very ig part of our lives and it can play a very big part with memory. One obvious link between music and memory would be state-specific recall. State-specific recall is when you're told something or experience something when in a specific state, whether it's a place, in a certain mood or listening to a certain song. When you're in that place, feeling or listening to that same song later, your brain will make the connection between what you have to remember and the previous memory of the place, feeling or song, and thus will improve your memory at that time.
Additionally, music has been proven to increase the effectiveness of learning new languages. Studies have shown that people learning Hungarian, a famously difficult language, perform better when they sing the phrases rather than just speak them. Furthermore, music has also helped people suffering from TBIs (Traumatic Brain Injuries). TBIs often impair peoples' memory, although when patients were listening to popular songs from their lifetime, they were found to be remembering as much as a person with no brain injuries would while listening to music.