Manufacturers "add vegetable powders or juices such as celery juice or beetroot juice that contain naturally occurring nitrates” in order to avoid labeling requirements and mislead the consumer (Rabin)
"NO NITRATES OR NITRATES ADDED *EXCEPT FOR THOSE NATURALLY OCCURING IN CELERY JUICE"
Regardless of whether they occur naturally or are synthesized, nitrates are chemically identical
NITRATES ARE NITRATES
LINKED TO CANCER
Several major studies show a strong correlation between nitrates and COLORECTAL CANCER
The World Health Organization "classified processed meats as a "Group 1" carcinogen," the same category as "tobacco smoking and asbestos" (Wida)
WHAT CAN YOU DO?
Prepare and slice your own meat to completely eliminate nitrates
Read the fine print and find truly nitrate-free options
If all else fails, buy low-sodium options which have fewer nitrates