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Experienced, domain experts composing or collecting content for digital, print, social, video.

CONTENT DEVELOPMENT

Registration-based campaign extensions intent on lead generation and direct conversion

AUDIENCE DEVELOPMENT

Targeted and contextual multi-channel. content-based marketing programs 

CONTENT MARKETING 

Brand display programs supported both in and outside GBM digital network

BRAND + DEMAND AWARENESS

GBM DIGITAL - SCOPE

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DOMAIN EXPERTISE

Our editors and marketers are focused solely on industrial

EDITORIAL DEVELOPMENT

Our content is creators are current and former editors are leading industrial trade media brands

VIDEO + PHOTO

Full service videography, photography and creative services

GBM DIGITAL - CORE COMPETENCIES 

DIGITAL MARKETING

Full stack, multi-channel digital marketing support

ANALYTICS 

Custom analytics and lead generation reports

SALES + SERVICE

Integrated sales and service team to define, communicate and meet your objectives. 

Digital Campaign Manager

Digital Campaign Coordinator

Project Manager

Content Developer

Video Production

Digital Statistics 

Digital Campaign Analyst

Webinar + EPRINT Manager

Content Development Lead

Digital Marketing

Lead

Content Development

Digital Marketing

Digital Campaign Manager

Manage and inform the creation, development and distribution of digital campaigns for native / custom, EPRINT, webinar, e-mail, e-newsletter. Heavy emphasis on application, audience, analytics 

Digital Campaign Coordinator

Execute digital campaigns in support of native/custom, webinar, conversion using paid social, paid search, retargeting / programmatic, onsite dialogues, email marketing, marketing automation

Digital Analyst 

Continuous monitoring and consideration of digital campaigns. Development of reports that reveal performance of campaigns - including testing, recommendations and reporting.

ROLES

Project Manager

Native / custom content project manager working directly with clients to define content and objectives. 

Content Developer 

Produces and/or advises / edits content for content marketing campaigns. 

Video Production

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Product Development Objectives

Establish Digital / Content Marketing Packages

Develop Scalable, Monetizable Lead Generation Program 

Compose and Deliver Digital Needs and Opportunity Survey

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Product Support Objectives

Define Webinar Support Package

Standardize EMAIL as a Product 

Address Analytics + Reporting 

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Sales Support Objectives

Create Digital Sales Tools

Conduct Next Generation Usage Survey

Provide Sales Support and Digital Consults

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CONTENT

AFFILIATE

DEMAND

LEAD GEN

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EXISTING EDITORIAL

WHITEPAPER / EBOOK

CUSTOM EDITORIAL

SOCIAL

E-NEWS

E-MAIL

WHITE PAPER

CONTENT GATES

LANDING PAGES

RETAILERS

SERVICE PROVIDERS

SUBSCRIPTION MODELS

DIGITAL SERVICES 

SPONSORED COLLECTION

CUSTOM CONTENT 

RETARGET / PRGMTIC

PAID SEARCH

ABM

NURTURE CAMPAIGNS

NATIVE

CONTENT PLUS

NATIVE PLUS

CONTENT 

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COMMISSIONED CONTENT

TARGETED SOCIAL

BRAND HOMEPAGE

NATIVE PACKAGE +

RETARGETING + PROGRAM

PAID SEARCH

EXISTING EDITORIAL

TARGETED SOCIAL

ENEWS ADS

CONTENT PACKAGE +

RETARGETTING + PROGRAM

PAID SEARCH

DIGITAL PACKAGES

ENEWS ADS

DIRECT EMAIL

LEAD GENERATION

DIRECT EMAIL

BRAND HOMEPAGE

DIRECT EMAIL

LEAD GENERATION

DIRECT EMAIL

LEAD GEN

BRANDING PLUS

LEAD GEN PLUS

BRANDING

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SUPPLIED WHITEPAPER

SPONSORED COLLECTION

ENEWS ADS

LEAD GEN PACKAGE +

GBM NETWORK DISPLAY

TRAD BANNER

TRAD BANNER +

RETARGETING + PROGRAM

EMAIL TRIGGERING

 DIGITAL PACKAGES

TARGETED WEB + SOCIAL

DIRECT EMAIL

PAID SEARCH

DIRECT EMAIL

PROGRAMMATIC + RETARGET

ACCOUNT TARGETING