At the image of apps already existing, EasyMove is a mobile application which centralize all different ways of movement exisitng in a cities for citizens.
It is becoming a popular choice of transportation today. And it is a prime example of using LBS technology to provide a more user-friendly experience.
It centralizes buses, trains, metros, taxis, VTCs, bikes, electric scooters, and so on to facilitate the deplacement of people in cities.
The app uses two-way LBS technology depending on the transport used. For example, for a taxi or a VTCs, the driver knows where to pick up the user, and the user is able to see a live view of the driver’s location on a map.
The EasyMove app also provides two-way communication between the user and driver. For example, the user can give a description to the driver, and the driver can let the user know if there is a delay.
Finally, the app gives the user the chance to rate the driver and experience, and those ratings can be helpful for other users.
Events & tradeshows
Events and trade shows are useful platforms for businesses to showcase their products and services. Organizing an event on a subject of customer interest could attract more users to different trasnports.
Building social connection
After clearly understanding the wants and needs of the target customers, tranport companies can go ahead and link their location based services to a mobile social network, which would enable users to share details about the transports with their friends and other contacts.
Building networks and partnerships
Using location based services enables customers and transports to enter into a mutually benefiting relationship through tie-ups.
Rewards & discounts
Rewards and discounts act as great baits for attracting potential customers to the different transports. Once businesses identify their customers’ behavior pattern by using location based services, they can be targeted by offering rewards and discounts for the services that are used by them the most.
ADVANTAGES FOR THE GUEST
ABOUT PRIVACY & SECURITY
According to an independent consumer study, 83% percent of app users say location is crucial to their app experiences, but nearly 40% are hesitant to share their location.
People are concerned by their privacy
The responsibility still falls on the app developers to keep users’ data private, a task that will focus on infrastructure and hack prevention.
Easy Move has to develop its security
Location privacy is one of the major challenges in vehicular and mobile networks.
It has to develop privacy enhancing technologies and cryptographic approaches that provide location privacy in vehicular and mobile networks.
The development of data security is crucial
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers. Proximity marketing refers to the use of location technology to communicate with consumers in a certain place via their mobile device.