This E-Book highlights the important factors of the internal and external environment of Woodman’s Grocery Store. Woodman’s is one of the largest grocery chains in the Tri-State area, and a staple to the grocery industry. Woodman’s is an employee ran store that only excepts credit cards, these 2 factors help keep the prices the lowest in the area. Woodman’s is a Wisconsin based company and currently has 19 locations, 13 of which are located in Wisconsin and was created in 1919.
Is what Woodman's controls in the Market Share!
OVER THE PAST YEAR,
Sales Trends: The e-commerce portion of Woodsman’s is growing at a fast rate, they release their online grocery pick up in 2014 along with city wide delivery of grocery’s in Madison and Milwaukee.
Competitive and Industry Analysis
People’s Food Co-op
Festival Foods (3)
Walmart owns over 1/4 of the grocery industry market.
Heavy Rivalry in the Grocery Industry... Very tough if you are a start up.
Competitive force of substitute products
There is a huge force behind competitive products, with big grocery retailers having their own brands (usually the cheapest brand) make it hard for grocery retailers to sell name brand products at a high price, everything is kept in check by cheap brands.
Product History and Analysis
Woodman's stays ahead of the curve by keeping up to date with industry trends. They were one of the 1st grocery stores to make their own app.
The major service that Woodman’s offers that sets them apart from other grocery stores is their grocery pick-up service they offer. This service allows you to stay in the comfort of your own home and buy grocery’s online on the Woodman’s website, and then in two days you can go to their nearest location and pick them up, it saves a huge amount of time and you don’t have to deal with the crowds.
Differentiation and Audience Analysis
Woodman's has a 2-3 times bigger grocery selection then Was-Mart!
Woodman’s also used the one stop shop technique for house hold goods. Woodman’s has the cheapest grocery with the biggest selection. There stores on average are bigger then Wal-Mart supercenter with 2-3 times the amount of grocery’s. Instead of trying to compete with Wal-Mart they decided to offer more grocery and household products keeping the prices low and not accepting credit cards to also keep the prices as low as possible. Other differentiation tools they use is the online pick-up and they are now offering grocery delivery in Madison and Milwaukee and expected soon in La Crosse.
A geographic analysis is conducted to provide Woodman's information about which geographic markets offer the most potential for the success of the retailing operation. Retailers need to know which geographic areas are key areas, either because of the strong presence of the retailer in that market or because of problems associated with doing business in a geographic area.
Trade Area Analysis
General Customer Characteristics
Age - 18 to 55 years old
Gender – Both male and female, more females than males.
Where they live – Most of Woodman’s current customers live with 20 miles of the store.
Ethnic Origin – Predominantly white, but also a hub for other ethnic cultures, due to their large assortment of ethnic foods.
Market Area Trends
The online customer is looking for an easy to use online store so they can quickly and efficiently find the grocery’s they are looking for, with an easy to use cart system to save time and energy on going to the grocery store.
It is necessary for the Woodman's to find out where most of the shoppers and customers are located. Typically, there will be segments of customers that are located in the same region.
The Value Proposition Canvas shows the relations between the strengths and opportunities and the relations between the weaknesses and threats. For example, Woodman’s currently offers their Pick-Up grocery system, where you order your groceries online and pick them up a couple days later, this could be morphed into a delivery system so the customer doesn’t even have to come to the store.
A SWOT analysis helps you understand internal and external factors that can make or break your success toward your marketing goal. The SWOT for Woodman's shows the how the strengths, weaknesses, opportunities, and threats all relate.
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“Woodman's Markets.” Wikipedia, Wikimedia Foundation, 10 Mar. 2019, en.wikipedia.org/wiki/Woodman%27s_Markets
Riemenschneider, Pamela. “See Which Retailers Made the Forbes List of America's Best Employers.” Produce Retailer, 7 May 2018, www.produceretailer.com/article/news-article/see-which-retailers-made-forbes-list-americas-best-employers.
Lorenzsonn, Erik. “Wisconsin Grocery Stores Testing New Technology.” AP NEWS, Associated Press, 22 Jan. 2018, www.apnews.com/68dea3906be54eb1b6d0da458bd2cf73.