The Customer Journey / Marketing Campaign
Engage your audience. Post lead Magnets, The value should be noticeable different in comparison to stage 1.
Goal: Get them to follow your page
Through active engagement and value added, have the customer ascend the value ladder. Ask for feedback on first purchase. Get to know their needs further.
Goal: Higher Value Purchase!
Goal: Customer Advocacy
Target satisfied customers for referrals. Can include incentives for each party. Use stage 2/3 lead magnet on referred customers.
Request customer feedback. Customers begin to leave positive reviews and actively promotes brand.
Advance By Marketing
Attract new users by posting content of value. Think lead magnets etc.
Have an email campaign set up and ready to help your customer through their buying process. Up the valuable content IE free consultation etc.