OSIM

Sleep Survey 2018

EXECUTIVE SUMMARY

OSIM Singapore sought to find out the value that participants placed on sleep in relation to the impact that sleep (or the lack thereof) has on their quality of life. It was established that 82% of respondents thought that sleep was important. However, 63% of participants were willing to invest less than $100 on addressing sleep issues while 22% did nothing, despite the tangible impacts on their quality of life including work, relationships, mood and appetite. 

Sample Size

300 working adults were surveyed over a period of 3 days. 

Respondents were female

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BEDTIME WOES

sleep LESS than the

OPTIMAL 7 HOURS A DAY

51%

20%

66%

EXPERIENCE DIFFICULTY

FALLING ASLEEP

SUFFER FROM INSOMNIA

TAKE MORE THAN 10 MINUTES TO

FALL ASLEEP

IMPACT ON QUALITY OF LIFE

98%

REGARDED SLEEP TO BE AN IMPORTANT ASPECT OF LIFE

87%

say that lack of sleep affects their performance at work

76%

say that lack of sleep affects relationships with loved ones

67%

say that lack of sleep affects appetite

88%

say that lack of sleep affects

their mood 

Take prescriptions

5%

Regular massage

20%

Aroma therapy

9%

Change bedroom setting

9%

Self-care rituals

15%

TCM

3%

Reduce caffine

12%

Do nothing

22%

Take prescriptions

5%

Regular massage

20%

Aroma therapy

9%

Change bedroom setting

9%

COPING TECHNIQUES

1 in 4 PEOPLE

Choose to do nothing about their sleep issues. 

either didn't think to

or had no time

< $100

OF SLEEP

PERCEIVED VALUE

63%

are willing to spend less than $100 addressing their bedtime woes

THE VALUE OF SLEEP

13%

MORE LIKELY TO SPEND MORE  THAN $100 ON ADDRESSING SLEEP ISSUES THAN WOMEN

MEN ARE