Opening the doors

to San Francisco's newest Sutter hospital

CPMC Van Ness Campus

Campaign

Achievements

500,000 million impressions

Audience Reach

500+ social media engagements 

Social Reach

Data from December 2018 - May 2019

Campaign

Achievements

2,000+

Community Day Attendance

15+

Hospital Media Tours

20+

Parent Blog & City Influencers

Data from December 2018 - May 2019

Coverage by the numbers

25+

Print hits

200+

>150

Data from December 2018 - May 2019

Online hits

Broadcast hits

Here's how we achieved these results

We told timely stories.

We built excitement!

We spotlighted experts.

We highlighted medical moments.

We chose strategic moments to engage the press

Viscous wall dampers

Community Day

December

January

Hospital tours

for media

Parent blogger tours

Practice patient  move

February

March

Ribbon cutting

Patient moves

First baby

born

May

Royal baby crowns newsjacking

Broadcast secured with KTVU (FOX)

Community Day

Broadcast coverage secured with

KNTV (NBC), KGO (ABC),

KTVU (FOX) and KPIX (CBS)

Seismic safety

Broadcast coverage secured with

KNTV (NBC), KGO (ABC),

KTVU (FOX) and KPIX (CBS)

Ribbon Cutting

Broadcast coverage secured with

KTVU (FOX)

Practice Move

Broadcast coverage secured with

KNTV (NBC), KGO (ABC),

KTVU (FOX) and KPIX (CBS)

Patient Move

Live broadcast coverage secured with

KTVU (FOX) and KGO (ABC)

Doors Open

Broadcast coverage secured with

KGO (ABC)

First Baby Born

Additional broadcast secured with

KGO (ABC), KNTV (NBC) and KPIX (CBS)

Patient Move

Broadcast coverage secured with every Bay Area TV station and more than 100 network affiliates across the U.S.

National Nurses Week

National broadcast coverage secured with Access Hollywood and Inside Edition

Royal Babies

Standout print coverage

San Francisco Business Times

Standout print coverage

San Francisco Chronicle

Standout print coverage

San Francisco Examiner

Standout print coverage

San Francisco Magazine

Standout online

coverage

Hoodline

story picked up by MSN.com

Standout ethnic 

coverage

World Journal

&

Sing Tao

Coverage earned with media across the Bay

Coverage earned with media across the US