My Life as a Marketer
LOADING AWESOME
Summary Results | Janu
LOADING AWESOME
My Life as a Marketer
Summary Results | Janu
SURVEY SUMMARY
Between April 2019 and January 2020, Gatepoint Research invited selected Marketing executives to participate in a survey titled My Life as a Marketer.
Candidates were invited via email and 476 executives have participated to date.
Management levels represented are predominantly senior decision makers: 7% are CMOs, 24% are Marketing and Sales VPs, 29% are Directors of Marketing and Demand Generation, and 40% are Marketing Managers.
Survey participants represent emerging technology IT companies.
Responders work for firms with a wide range of revenue levels:
100% of responders participated voluntarily. None were engaged using telemarketing.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
EXECUTIVE OVERVIEW
What's it really like working out there in today's marketing environment? How do programs actually pass executive review and get funded?
This survey asks respondents to report the following:
How many companies do they estimate in their addressable market?
What deal size are they typically making?
What would please their CEO?
How do new marketing programs get funded?
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
What movie title best characterizes your life as a marketer?
Almost half of marketers surveyed are upbeat about the changes they see in their jobs. Another 22% see at least some beautiful moments, and 4% are unabashedly optimistic.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
How many companies do you estimate in your addressable market?
20% of respondents work in markets comprised of over 50,000 companies. Very few (12%) are focused on markets of fewer than 1,000 companies.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
How would you characterize your average deal size?
Though a majority (60%) of respondents say their average deal is more than $50,000,11% also point out that it is hard to characterize an average, since often a small initial sale can lead to a long (and lucrative) business relationship.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
What would please your CEO?
Nearly three quarters of respondents say their CEO is pleased by qualified leads likely to convert to opportunities. Specifically, 34% say CEOs want them talking to direct influencers, not tire-kickers.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
To get the green light, 47% of respondents say, marketing programs have to appeal to all stakeholders. It's also important that a pitch is fresh and makes sense (21%).
How do new marketing programs get funded?
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
Profile of Responders: Revenue
21% of those surveyed work in Fortune 1000 companies with revenues over $1.5 billion.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
Profile of Responders: Job Level
60% of those surveyed hold director- or executive-level positions in their organizations.
Copyright ©2020 Gatepoint Research. All rights reserved. This report is the sole property of Gatepoint Research and may not be used, reproduced or redistributed in any form including, but not limited to, print & digital form without express written consent of Gatepoint Research.
Summary Results | February 2020
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