Between April 2019 and January 2020, Gatepoint Research invited selected Marketing executives to participate in a survey titled My Life as a Marketer.
Candidates were invited via email and 476 executives have participated to date.
Management levels represented are predominantly senior decision makers: 7% are CMOs, 24% are Marketing and Sales VPs, 29% are Directors of Marketing and Demand Generation, and 40% are Marketing Managers.
Survey participants represent emerging technology IT companies.
Responders work for firms with a wide range of revenue levels:
20% work in companies with revenues over $1 billion;
9% work in firms whose revenues are between $500 million and $1 billion;
6% work in firms with $50 million to $500 million in revenues;
65% work in small companies with less than $50 million in revenues.
100% of responders participated voluntarily. None were engaged using telemarketing.
How would you characterize your average deal size?
Though a majority (60%) of respondents say their average deal is more than $50,000,11% also point out that it is hard to characterize an average, since often a small initial sale can lead to a long (and lucrative) business relationship.
Nearly three quarters of respondents say their CEO is pleased by qualified leads likely to convert to opportunities. Specifically, 34% say CEOs want them talking to direct influencers, not tire-kickers.
SimplyDIRECT has been conducting innovative account-based campaigns for more than two decades. By combining data analytics, intent marketing tools, and hyper-relevant nurture assets, prospects are engaged in the later stages of the buyer’s journey.