The website needs to be written in a manner that will ensure people are able to find it when searching for the goods or services you provide through search engines. Not only does this include the readable text, but the tags and meta data of the website as well. This culminates in a site rich in search engine optimization (SEO) that is also reader friendly.
A blog ensures that there is constantly fresh material being loaded onto the site. This in turn keeps the site properly indexed in search engines, helping to boost search results.
Paid Search Advertising
Utilizing paid advertising for search results, such as Google AdWords, is a surefire way to keep your business listed at the top of results. It is important that AdWords campaigns are managed by someone highly trained in the platform, so you do not waste any time or money.
The use of video is key in capturing additional SEO as well as allowing your business to be found in non-traditional mediums. Video, which can be surprisingly inexpensive, is great for distributing through multiple video sites, including YouTube. Websites that have relevant videos on their homepage that are hosted on YouTube are much more likely to show up near the top of search results than sites that don’t.
Facebook, Twitter and Google+ are three sites your business needs to be active on if you want to maximize your web presence. Social media posts are a great way to stay connected with current, future and past clients. Additionally, the posts and pages themselves can be indexed and found in search results on Google, Bing, Yahoo and so on.
Online Directory Listings
Your business needs to claim and maintain the many online profiles set up for it automatically by sites like Yelp, Yellow Pages, Angie’s List and others. What is very important about your business’ listings on these sites is having coherent and accurate information across them all regarding your phone number, business name, address and so forth. Inaccuracies could hurt your business’ placement in search results
web presence is the location on the World Wide Web where a person, business or other entity is represented.