Enactus final

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Mediterranean School of Business

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"Trust Builders"

Mediterranean School of Business

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December 2014

Mediterranean School of Business

16 members

Our vision

"Trust builders"

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Connecting people for higher impact

Protecting the environment is a duty

Our Enactus journey

Learning beyond boundaries

Sharing a life-changing adventure

TuniBee is a sharing economy model

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applied to beekeeping

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Mohamed Jouini

Beekeeper, 33 years old, Siliana

"Beekeeping is hope for my future"

Beekeepers' problems

Lack of training

Lack of funds

Difficult access

to the market

Annual average production

of honey per hive

Spain

Germany

Tunisia

8 Kg

15 Kg

34 Kg

40 Kg

Imports

22x Exports

Consequence: Low productiviy

China

Honey trade

Tunisia, 2014

The Observatory of Economic Complexity . (2016). Where does Tunisia import Honey from? (2014)

Consumers' problems

Lack of trust

Low quality

Difficult access to the product

High prices

Market & social

Gap

Beekeeper

Consumer

Beekeeper

Consumer

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A social project based on a sharing economy model which helps small beekeepers in Tunisia.

TuniBee enables them to access to :

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Training

Technology

Market

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Beekeeper

Sponsor

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IRIS Tech

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The beekeepers

Small beekeepers with less than 50 hives

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Sponsors

Individuals, organisations, and/or businesses

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A technology that improves productivity of beehives

Veterinarian monitoring

Certifiying and labelling honey

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Training

IRIS Tech. : a key partner

Ensure the flow of honey for the beekeeper

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Beekeeper

Sponsor

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IRIS Tech

It's not only about honey

Initiation to beekeeping

Eco-tourism

Online follow-up

19

Eco-tourism

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Initiation to beekeeping

Mediterranean School of Business, Tunisia

Nawfel Hedhli- Veterinary

Khaled Bouchoucha- CEO of IRIS Tech.

May 2016

20

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Online follow-up

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Dec.

2014

Getting in touch with the different actors of the beekeeping sector in Tunisia

22

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Jan.

2015

Communicating and organizing different events about our project

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Sep.

2015

Identifying small beekeepers in need

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Feb.

2016

TuniBee-IRIS partnership agreement

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Mar.

2016

Preparing the sponsorship campaign: Events, workshops, etc.

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May

2016

Launching our sponsorship campaign

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June

2016

Eco-tourism: Trip to Siliana with our sponsors and visiting the village of Kessra

Sustainable development

Environmental

Social

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Economic

Social

Environmental

Economic Impact

Increase hives' productivity by 30%

Ensure the sale of the production

Labelling and enabling export

Help a small start-up

Ensure a sustainable work for our beekeepers

Increases production by an average of

Sponsors

IRIS Tech.

Annual additional benefit per beekeeper

30%

2730dt

Economic Impact

Social Impact

Small beekeepers have access to IRIS technology and training

Eco-tourism

Reduce the social gap between consumers and producers

Women empowerment

Environmental Impact

Sustain biodiversity

Save bees

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TuniBee and the UN 17 sustainable development goals

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Forecast: Number of sponsors per Year 

Seliana

Beekeepers

Sponsorships

108

Sponsorships

216

Sponsorships

432

Sponsorships

Seliana

Forecast: Annual Revenue per Beekeeper

Max. 9,000 DT

per Year

Up to 32,000 DT

per Year

Before TuniBee

With TuniBee

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Over

beekeepers

Additional revenue per beekeeper

6,300DT

500

increase in production

120,000kg

Imagine if...We become 10,000 sponsors !

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Siliana, Tunisia

Thessa Lageman, BBC Reporter

June 2016

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Join Us

in this life changing

adventure!

facebook.com/TuniBeeConcept/

[email protected]n

Thank you

Q&A

Appendix

26 sponsors

1 sponsor = 5 hives equiped

1 hive = 8 kg

1 equipement = 30% increase

26 x 5 = 130 hives equipped

130 x 8 kg x 30 % = 312 Kg

312 Kg increase in total production

Price of 1 kg = 30 DT

Benefits: 312kg x 30DT = 9360 DT

Beekeepers'Contribution: 26 x 1.5kg x 30DT = 1170 DT

Margin: 9360DT – 1170DT = 8190DT

Per beekeeper: 8190DT / 3 Beekeepers = 2730DT

Agriculture and Rural Development. (2013). Overview of the apiculture sector. Retrieved from Evaluation of the CAP measures related to apiculture- Agriculture and Rural Development DG- Final Report: http://ec.europa.eu/agriculture/evaluation/market-and-income-reports/2013/apiculture/chap3_en.pdf

beekeeping.com. (2010). China. Retrieved from http://www.beekeeping.com/countries/spain.htm

beekeeping.com. (2010). Spain. Retrieved from http://www.beekeeping.com/countries/spain.htm

Greenpeace. (2014). Retrieved from http://sos-bees.org/

Greenpeace. (2016). Save the Bees-Be the solution to help protect bees in crisis. Retrieved from http://www.greenpeace.org/usa/sustainable-agriculture/save-the-bees/

The Observatory of Economic Complexity . (2016). Where does Tunisia import Honey from? (2014). Retrieved from http://atlas.media.mit.edu/en/visualize/tree_map/hs92/import/tun/show/0409/2014/ US

Environmental Protection Agency. (2016, April 27). Colony Collapse Disorder. Retrieved from EPA: https://www.epa.gov/pollinator-protection/colony-collapse-disorder

References

Enactus final

ENACTUS MSB | November 06, 2016