SIDigital has helped a myriad of clients add an additional $15-20K in revenue per month
Just to Make Things Clear
NoHype: This case study is not going to try to hype you up, there won’t be any underlying psychological mind games. My ideal client can come to decisions with logic and reasoning.
Layout: We’ll start with a quick introduction and then explain our processes. This case study should take 20-25 minutes, if you can’t sit still through it… then you have a bigger problem to worry about
Actionable:This case study is going to give you the exact marketing funnel we use so you can grow your Medical Spa, bringing in an additional $10-15K per month
Choice: At the end of this case study you’ll have the choice to either walkaway with all of this free info or take the next step and apply to work with my team and I
The Market IS Changing
A Revolution at Scale
Agile and Quick: Businesses no longer need a decade to hit profitability. Some of our clients have increased their ROI by over 6-Figures in ONLY 3 months.
Lean: Our clients are lean and maintaining ridiculous profit margins even at scale and fighting entropy along the way. We have a client doing $3M/ per year with only 12 employees
Efficient:These Medical Spas are finally starting to assign their capital correctly, on high yield, highly measurable assets to their business
What We're Going to Cover
Why all Medical Spa Owners need to remove themselves from the sales process to scale aggressively
Client case study: How we built a funnel for a client, managed their ads, & made them over $11,000 for their CoolSculpting service
How 90% of Medical Spas can increase their bottom line by $10,000 minimum.. Just by ‘staying in front’
How to achieve omnipresence and absolutely dominate your competition
Building a 'Machine' that
spits out cash...
Most Medical Spas Out There:
Most Medical Spas have an inconsistent 'tap' of leads and they come in with little predictability.
Client's come into your site, they leave & there's zero compelling follow up to get this client to convert.
"Client" books appointment but doesn't show. They follow up with Emails, DMs, or just keep banging their head trying to call them.
The byproduct is very inconsistent business with unreliable cashflow & without reliable cashflow... how are you meant to assign capital and scale?
Next Gen Medical Spas:
Because they understand what conversion their sales process brings, they know their numbers. When you know your numbers you can constantly buy traffic and outbid your competitors
Client's come into your site, and if they leave they are immediately tracked with pixels that cleverly follows them around the internet. All Automated
Client is walked through the ARC Funnel that cleverly breaks down limited beliefs, builds rapport, & by the end turns them into a paying customer. All Automated
The byproduct is a Medical Spa that can quickly generate an extra 6-Figures a year
The name of the game is building an automated sales process & then driving traffic
Traffic: Now this is usually where more work needs to be done when it comes to the sales process. With so many Medical Spas providing the same services, in order to capture your client's attention, make them trust your brand, and sell a $150+ service is a tall order.
That said we have it down to a science. It's called the ARC Funnel. Some clients come to us after running their own ad campaigns and want to implement this funnel to improve their results & for some they bring me in specifically to build out campaigns for them with the ARC Funnel.
Let's take a look at Heili Medical Spa and Wellness
Background: Heili MedSpa had been a client of mine for a while. Heather came in through a previous case study video of mine just like this. After an indepth strategy session; we came to the conclusion that to build authority over her competitors and attract more clients, Facebook and Instagram paid traffic were the best vehicles.
The Protocol: 3 days after our strategy call, I implemented the ARC Funnel and built out their 'machine.' By the end of it they had an automated client acquisition process to get clients for their CoolSculpting service. The machine was built, now it was time to feed it!
Feeding the Beast: From there, we started to run all of Heili MedSpa's paid traffic for them using Facebook Ads. We started off with a relatively small budget and scaled up as we found winning ad sets.
The Result: The ARC Funnel that I created along with the ads my team and I ran for Heather produced over $11,700 in revenue the first month.
Now let's reclaim some money
that you're leaving on the table...
90% of Medical Spa owners are leaving $10,000/ per month minimum on the table...
Here's why this happens...
Staying In Front of Potential Clients
No Follow Up: Most Medical Spas don’t follow up AT ALL! I mean it’s crazy… the amount of potential clients that visited your site and took an interest in your services and then their kids made a mess somewhere or they got a phone call and they never got booked an appointment. That’s GUARANTEED revenue right there, they just need gentle reminding.
No Segmenting: If businesses do follow up, most of the time they just put all of their clients into the same bucket. They don’t segment by gender, interests, or where along the sales process/funnel they were. In short, their ads SUCK!
Don’t Have Time: A lot of business owners throw up a quick FB ad praying it’s going to work. It flops and then they never get back to it. They just simply don’t have the time to learn the art of copywriting, scaling the winning ad sets, kill the losing ad sets, create correct audience segmentations, etc. This lack of time literally causes them to lose out on Thousands if not Tens of Thousands of dollars a MONTH in revenue.
Most Medical Spas
Just One: Most Med Spas and Aesthetic Clinics just advertise on one platform if they advertise at all. And when they do it's usually in the form of a "Boosted Post" on Facebook or "Promote" on Instagram. There are no Funnels, Call to Actions, Retargeting Campaigns, Lead Capture etc... just a single post promoting the offer to a cold audience.
And that's why they don't ever see the results they hope to achieve. Getting cold traffic 'people who have never interacted with you' to convert is extremely difficult and requires series of ad campaigns to build relationships, trust, and authority.
Anatomy of a Successful Ad
Calls out your audience - Get your ideal clients attention by calling them out "Hey Moms" "Hey New York City"
Compelling ad copy - your ad should get people excited and curious about the service. Tell them how vastly their life will change
Strong Call to Action - what action should they take after viewing your ad?
An ad that entertains, informs, and captures attention (this is the first thing they'll take a look at. Make sure it grabs attention long enough for them to read your copy)
What Not to Do
Credibility: When you are able to serve your message in front of someone Facebook, Instagram, Messenger, Websites, Alarm apps, pretty much anywhere on the internet... it gives your MedSpa an air of credibility that can't be achieved any other way in our modern marketing world.
Bury Competition: If you can stay in front of your audience not only on one platform, but pretty much all over the internet, all the time then you win. Full Stop. If you want to have zero competition then you outspend them all day, everyday.
Diversification: It's important to diversify your advertising efforts if you're to not piss off an audience set that you're hammering with ads. Each platform has it's own native content, your ads should account for the platform you're advertising on.
This is precisely how we generated over:
$11,700 for CoolSculpting +$10,000 for Laser Hair Removal
$4,600 for Microneedling
$11,000+ CoolSculpting Campaign
At this point of the free case study you basically have two options...
Go at it alone and spend tens of thousands of dollars figuring this stuff out, getting frustrated and wasting your company's resources
Have it taken care of by an agency that has not only just done it but truly mastered it and produced results like few other agencies.
90 Day Patient Profit Program...
What Is It?
Paid Ads: Me and my team will construct an entire marketing funnel for you and run your Facebook Ads (and it's network) for cold traffic and retargeting. This will consist of creating the ads and copy, landing pages, retargeting, follow ups etc..
Term: It's a 3 month minimum so we really have time to produce results. After that, it's a rolling month by month agreement.
Expert Advice: Myself and my team have years of experience when it comes to Online advertising, having invested tens of thousands of my own dollars to figure what works and doesn't. We are experts when it comes to paid traffic, marketing funnels, copywriting, scaling service based businesses, operations, and more. When we work together, we're going to be looking at your business from a bird's eye and finding ways to optimize everywhere.
Important to Note
Trained: My team is HIGHLY trained. I've spent excruciatingly long training them on paid traffic, the art of copywriting, funnel building etc. Even though they handle the day to day operations- you will still have full access to me for any communication.
Operation: We run a very slick agency full of systems and protocols that you and your Medical Spa will slot into.
Not Magicians: We're not magicians, we spend a long time vetting applicants and making sure we can get results for a client but at the end of the day.. if your sales process and service isn't up to scratch, you will struggle. We do everything in our power to make sure this isn't the case BEFORE you sign.
Hawk Eye: I didn't just read this stuff somewhere. I lead the charge for me and my clients. I always put my own money on the line and test with my own startup. I have a 'hawk eye understanding of the Aesthetic business. I know about not only paid traffic but funnels, copywriting, operations, customer service, and everything that surrounds this business.
Exclusive: My startup, OneTake makes more (profit) than most of my clients. I don't need to take on a client to pay the bills.
What is the byproduct of this?
If I believe I can get you results, I'll say it. If I think you're not a good fit, I'll say it. I run my agency out of pure passion for advancing 'next gen' businesses & helping people I believe in scale. I'm very selective with who I work with.