Jessica Chen, 2019, APR. 26
What are some of the benefits and drawbacks of each design
Pros and cons
Newly designed can reveal
Reasons why the FAT cylinder is superior
Why chose this design
The things needed for successful design
We want to minimize the amount of aluminum we use to save money.
Shelf space in stores costs a lot, so we need to get our money's worth
Grocers and consumers need to be able to easily stack the product
The way a product looks can heavily influence how we perceive it
People need to be able to hold it, and place it in cup holders.
When we change our design, we are going to have to change the way we make cans, meaning it has to be easily made.
Quick Comparsion of the Finalists
Fourth least material waste
Waste no shelf or shipping space.
Is a prism, the second most aesthetically pleasing shape
Easy to make
Second least material waste
Wastes minimal shelf or shipping space
Is a cylinder, curves are most beautiful
HOW DOES THE FAT CYLINDER WORK?
Dimensions: Height= 7.68cm, Diameter= 7.68, Radius 3.84cm
Surface Area = 277.95cm2
Volume = 355.77cm3
Why the FAT Cylinder?
Note: The difference between the Fat Cylinder and any other cylinder is that the Fat cylinder is the most optimized cylinder possible
Spending less on the materials will lead to MASSIVE savings.
Less Excess Aluminum
The container needs to be easy to use.
It is the most appealing shape, meaning it will get more attention over it's peers
Shelf and transport space costs money.
Reduce Empty Space
A look at what consumers see
Curved shapes have calming vibes, and humans are naturally attracted to them.
Aesthetically Pleasing Shape
Stands out among the louder cans.
Patterns and Simplicity
Forging an emotional connection with consumers creates an enticing product.
The Siren's Song of Cans
White contrasts well against red and draws the eye to the container.
Bold Colour Scheme
Recycled aluminum uses 95% less energy to make
Aluminum is one of the most recycled materials, with over 70% of commercial aluminum being recycled.
It costs less
Aluminium is an extremely cheap metal, and easy to come by
Better for environment
Aluminium is infinitely recyclable