Originally started in Kerala (India), Rich Rose is a flower shop that specializes in curating bouquets for several different occasions and events.
Along with single-stemmed flowers, Rich Rose offers over 50 pre-curated bouquets for several different occasions. Personalized orders can also be made based on customer preferences.
In 2017, Rich Rose opened a boutique in Business Bay (Dubai), primarily earning their revenue catering to hotel orders.
Our Value Proposition
Empowering those in Dubai looking for the perfect bouquet to express their emotions, Rich Rose offers one of Dubai's largest selection of fresh flowers and personalized bouquets delivered directly to your door.
Rich Rose specifically picks seasonal flowers to guarantee maximum freshness for bouquets.
Data That Led to My Objectives (Past Quarter)
Currently, there are no sales, which means no revenue
High bounce rate, low average session duration, and low number of sessions per user.
Increase e-commerce sales to at least 10 transactions per month through paid search and facebook advertising within the next quarter.
Primary KPI: Number of Transactions. Secondary KPI: Average Order Value, Revenue.
Main Objective for next quarter
Customer Empathy Map
Meet Reina the Ray of Sunshine! Quote: What inspires you the most ? Getting up in the morning
Say Or Do
Think & Feel
Hear & See
Loves the lavish & luxurious Dubai lifestyle.
Is easily hooked by beautiful aesthetics and flowery word choice.
Highly appreciates small gestures and personal touches.
Always consults google when looking for new products and stores.
Looks for the best experience first, and prioritizes price second.
Checks Facebook & Instagram on the mobile at least every 2 hours.
Enjoys decorating the house with flowers.
Within the past 180 days, most (44%) of website traffic is acquired through organic search.
The next highest acquisition channel was social.
Sees that flowers at the Taj Hotel were done by Rich Rose on Instagram
Currently has no Paid Facebook Ads.
CPC enabled ads through Google AdWords with CPC of $0.50 (AED 1.31) and 7.3K Impressions served.
Social Media Posts such as Instagram, Facebook, and Pinterest
Many broken links on the website and certain pages link to wrong items and too many folds on home page.
Facebook Posts: A Closer Look
No hyperlink on post.
Lack of direct call to action
Past Paid Search Campaign: A closer look
Generic short-tail keywords
Bad Description in AdCopy
Rich Rose Website: A closer look
Not great UX
Too many folds
Paid: Facebook Advertising
A/B testing of Paid Facebook Ads
Create Landing page on Wix
Paid: Google AdWords
PPC Online Advertising
Tactic 1: Improved Landing Pages
More aesthetically pleasing and elegant.
Should decrease bounce rate, average session time and eventually transactions.
Tactic 2: A/B Testing: Facebook AD Type
A/B Testing: Ad Copy (Promo type)
Tactic 3: Proposed Google AdWords Campaign Structure
A/B Testing: AD Description
Where: Google Ads
Variable changed: Description
A/B Testing: Short-Tail vs. Long-Tail Keywords
Birthday flower bouquet with accessory
Birthday flower with best delivery Dubai
Fully-revamped landing page.
Introduce A/B testing of paid google Ads. 4 day test. 10 day winner.
Introduce A/B testing of paid Facebook Ads. 4 day test. 10 day winner.
Measure KPI's of tactics such as CTR, impressions.