2017 has been a memory-making, record-setting, all-around-inspiring year at the Sheldon. An ambitious, eclectic program has led to record attendance, overwhelmingly positive feedback on events of all types, awards and recognition from peers, a strong mix of returning and first time patrons, increasing investment from donors of all types, and a third consecutive year of operating surplus.
From a place of programmatic and financial stability, the Sheldon is creating new memories for thousands of people with joyful, thought-provoking performances and the gift of quality time spent together. We're building on a powerful 114 year legacy.
In 2018, the Sheldon takes a next bold step into the future of live performance in Southeast Minnesota, as we embark on the final phase of a once-in-a-generation, multi-phase renovation, and a Grand Reopening Season fitting of Red Wing's beloved "jewel-box."
- Bonnie Schock, Executive Director
Young friends enjoy the many festivities at Koo Koo Kangaroo during the sold-out season opening weekend.
ENTERTAIN. EDUCATE. ENLIGHTEN.
Best Place for Live Music. - SE MN Scene
"Thank you for a beautiful lifelong memory for me, my husband and my friends.Bravo!”- OK Go patron
"OMG, the kids had the time of their lives!"- HOPE Coalition case worker
"We have seen an amazing increase in traffic the night of performances in restaurants and hotel business." - RW Chamber Business of Year Nominator
"In such a beautiful, valued hall, performance has the chance to rise to transcendence. The Sheldon and its community are precious resources.” - ETHEL Ensemble
"[The Sheldon is] doing some of the most impressive work anywhere in the state right now... So, trust these people and go…” - SE MN Scene
Awards and Recognition voted “Best Theatre” and “Best Place for Live Music;” named Outstanding Greater Rochester Arts Organization; and voted Red Wing’s Tourism business of the year, two years running.
Expanded Outreach Program touched the lives of area residents with free workshops, classes, and talks, connecting people of all ages and backgrounds to the craft, stories, and wonder of the works on stage.
New Website Launch & Digital Marketing Efforts led to 50% increase in web traffic, 52% of tickets sold online, and patrons traveling 25 miles or more making up 35 - 65% of an event's total audience.
Record-Setting Audiencesfilled Downtown Red Wing with the largest annual attendance on record, as sell-out crowds cheered, tapped their toes, cried and laughed to powerhouse performances!
Renovation Funding Secured after more than a decade of lobbying efforts, $1.36 million of State Bonding dollars were secured for use towards improvements at the Sheldon.
Financial Health with 2017 representing the third consecutive year of operating surpluses between $30,000 and $90,000, cash reserves have rebounded from zero to a healthier position. From a place of greater financial stability, the Sheldon is able to innovate, take artistic risks, and grow impact.
More sold-out shows and smiling faces than ever before in 2017.
EDUCATION AND OUTREACH
34 Workshops & Performance Opportunities
22 Locations throughout Red Wing
14 Social Hours & Talk Backs
Increase in activity
New connections, friends, skills, and great memories are all made with in-depth residency and education programs like MN Opera Voices of Opera Red Wing Senior Choir (right) and Sofi and the Baladis WorldFest residency visit to Red Cottage Montessorri (above)
"I would give it 12 out of 10!" - age 12, residency participant
2017 BY THE NUMBERS
K - 12
$1.56 million* Economic Impact
Average Ticket Price Paid
*Data drawn from Americans for the Arts, Arts & Economic Prosperity Calculator
3 year rolling sales average since 2014
Patrons connect with one another
in real-time at Sheldon events, making memories that last a lifetime.
13 Local Productions
Sheldon Brass Band
Area Dance Schools
MN State College SE
Local artists and audiences shape unfogettable experiences that resonate right at home, including Phoenix Theatre's 2017 Urinetown (right) and Vanya, Sonia, Masha & Spike(above).
"I grew beyond a doubt... [and] my expectations were blown away! The value of community theatre cannot be denied!" - Urinetown performer
2017 FINANCIAL SUMMARY
NET PROFIT $31,423
Major 2017 Supporters
2017 Project Supporters
Phillip S. Duff, Jr. Endowment Fund
2017 Series Sponsors
Annual Report photos by Chap Achen, A.D. Drumm, Samantha Bengs, and Sheldon Staff.
Patrons get up close and personal with artists at parties and special events. At right, a fan takes a selfie with Damian Kulash of Ok Go.
2017 was a year of expanded reach and organizational confidence building. With major capital investment work right around the corner, the Sheldon is well positioned to maximize impact in both the economic and cultural life of the entire region.