LOADING AWESOME
A BEGINNER’S GUIDE TO CREATING
Made with Visme
What Makes A Good
INFOGRAPHIC ?
LOADING AWESOME
Part 1
LOADING AWESOME
An effective infographic
Alberto Cairo
“The key to making information visual is to first have good information…”
1
Add short body of text
Source
TELLS A STORY
LOADING AWESOME
It ends abruptly and it has a poor narrative.
LOADING AWESOME
Source
Add short body of text
1
TELLS A STORY
It does an excellent job of taking readers by the hand and guiding them through a visual–and entertaining–tour of an airport.
TAKES YOUR EYES ON A PREDEFINED JOURNEY
2
Source
LOADING AWESOME
The problem with this infographic is that there really is no sense of a beginning and an end.
TAKES YOUR EYES ON A PREDEFINED JOURNEY
2
LOADING AWESOME
Source
Uses everything at its disposal–from a harmonious color combination with effective contrast to a clear storyline to get the reader from point A to point B.
PROVIDES A NEW ANGLE
3
LOADING AWESOME
Source
It doesn’t communicate all that much more than a basic list with bold headings and bullet points.
PROVIDES A NEW ANGLE
3
LOADING AWESOME
Source
Looking for unconventional angles when dealing with widely covered topics or analyze data from a different perspective in order to uncover trends hidden below the surface.
PRACTICAL VALUE
4
LOADING AWESOME
Source
Does it bring value to your audience? Does it inform them? Does it give them something different and they're not aware of?
PRACTICAL VALUE
4
LOADING AWESOME
Source
A large percentage of the best-performing ones provide some sort of practical value to the reader.
LOADING AWESOME
WELL STRUCTURED
5
Source
WELL STRUCTURED
5
Source
LOADING AWESOME
Neatly divided into sections, making it extremely easy to understand and digest the information presented.
SENDS ONE KEY MESSAGE
6
Source
LOADING AWESOME
if it's too complicated of a design such as this one, it's very hard to understand. It kind of beats the purpose of an infographic.
LOADING AWESOME
SENDS ONE KEY MESSAGE
6
Source
It's a pretty cool way of presenting you the information, a very easy, snackable content.
VISUALLY APPEALING.
7
Source
LOADING AWESOME
Fails to attract eyeballs because it doesn't add visual appeal for it to stand out from textual content.
VISUALLY APPEALING.
7
Source
LOADING AWESOME
The harmonious color scheme in combination with endearing illustrations makes this an instant online hit anyone would be proud to share with others.
IT IS ACCURATE &
WELL-RESEARCHED
8
Source
LOADING AWESOME
Misleading readers with inaccurate or incomplete information.
IT IS ACCURATE &
WELL-RESEARCHED
8
Source
LOADING AWESOME
Handle information responsibly and give useful tips based on widely agreed-upon facts.
MAKE COPY
SHORT & SWEET
9
LOADING AWESOME
Source
Creating copy for an infographic as if it were a report or an article.
This can render your infographic ineffective as it defeats the purpose of communicating with visuals, rather than with words.
MAKE COPY
SHORT & SWEET
9
LOADING AWESOME
Source
All textual messages should go hand in hand with their accompanying visual elements and never repeat their content but complement it.
This Slide Deck Was Made With Visme
LOADING AWESOME
