DECADES & DOLLARS

Leveraging Library Milestones to Inspire Future Giving

KENNETH SPENCER RESEARCH LIBRARY

DEDICATED ON NOVEMBER 8, 1968

OBJECTIVES.

Celebrate and honor golden anniversary for special collections library

Increase awareness of collections, resources, and expertise

Identify and promote giving opportunities 

Leverage anniversary to bolster and build partnerships - both campus and  community

Achieve objectives efficiently (staff/faculty time) with respect to a limited budget

TASK

FORCE.

SMALL GROUP

STRATEGY & TACTICS

MEETING FREQUENCY

ROLES &

RESPONSIBILITIES

A BOOK

AND BEYOND.

SUBMISSION

PROMOTION.

PERSONAL EMAIL

PUBLICATIONS

IN PERSON

Items were submitted by donors, researchers, staff, faculty, students, and alumni.

ITEMS SUBMITTED

100+

Items were selected by a committee to highlight the breadth and depth of collections.

ITEMS SELECTED

50

INVITE FRONT

INVITE BACK

VIP INVITE

EMAIL INVITE

FLOWERS

VIP TOURS

SIGNATURE

DRINK

PRESENTATION

50/50 EXHIBITION

SPECIAL GUESTS

PROGRAM

DIGITAL

PROMOTION.

PRINT

PUBLICATIONS.

BEFORE

AFTER

POST

EVENT.

FUTURE COMMUNICATIONS

EVENT

INVITATIONS

EMAIL

FOLLOW UP

PHOTO + VIDEO

ACCESS

MEET

THE SPENCERS.

LESSONS LEARNED.

Tapping into nostaligia

Tasks and timing

Engage campus leadership

Power of stewardship

Document the milestone

Debrief and look forward

LOOKING

AHEAD.

QUESTIONS