The Future of
By Andrew Hanides
How data is collected
Companies are stuck in the past, as data is being consumed more and more online, they need to make changes.
"Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or needs."
By the numbers
Clients and Suppliers use custom surveys
Will not use passive data by 2017
Passive data is crucial
How will suppliers gather customer insight in the future? Should it be more passive?