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FOR CONSTRUCTION CONTRACTORS
MARKETING ACTIVITIES
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Small and medium-sized construction firms constantly optimize their resources. Marketing activities are valuable opportunities to increase revenue. When competing with the bigger companies for work, budgets and teams need to be carefully allocated where it matters the most. Here are the top marketing activities that will maximize return on investment for small to medium-sized construction contractors.
Keep your company and services, top of mind with current and potential clients.
Maximize your
budget, resources,
and ROI
Your website is your
digital business card
Your firm’s website needs to be mobile friendly and search-engine optimized.
Brainstorming
Process
1
List key demographic and psychographic information, such as age and personality trait.
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Keep your website current by updating and publishing content weekly.
SOCIAL MEDIA PRESENCE
Successful marketing
is a
continuous
effort
MARKETING CAMPAIGNS
UPDATE
WEBSITE
78% of salespeople using social media outsource their peers
According to Statista, the average daily social media usage rose from 146 minutes in 2018 to 155 minutes per day in 2019.
Surveys have shown that individuals prefer
to receive emails to remain informed.
NETWORKING AT INDUSTRY EVENTS
START EMAIL
MARKETING
PRESENTATION
MATERIALS
You don’t have to spend a big part of your marketing dollars to attend conferences and tradeshows.
You can accomplish a lot with your presence as a regular attendee.
59% of marketers report email is the best channel to generate leads and new revenue streams
A monthly newsletter is a great way to share educational content, company news & services.
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Use a variety of presentation materials such as videos, infographics, podcasts, blog articles, and presentations.
Video generates significantly more traffic to your website than other type of content.
At the end of the day, what's important is to be onsite and build your network.
