"While I am taking cooking classes and I have traveled to many counties ,I have tasted so many kind of foods that used different spices and cooking methods.That inspire me to open a restaurant "
Use varieties of spices and cooking methods from many countries.
Use high qualities products ,organics,and seasoning vegetables
Focus on healthy food and well presented
Offering professional and excellent services
Varieties of beers ,wines,mock-tails and cocktails.
DAYS AND HOURS
OBTAIN LEGAL ADVICE
KNOW THE COSTS AND MAKE PLAN
DOING LOTS OF RESEARCHES AND CHECKING THE AREA POTENTIAL CUSTOMERS PROFILES.
COSTS PLANING AND EXPENSES CONTROL.
RESEARCH PEOPLE PROFILE AND MARKET ANALYSIS
GETS BROKERS , ENTREPRENEURS ADVICES AND LOTS OF RESEARCHES
MARKETING MIX 4Ps
Combine cooking method herbs and spices from Mexico, Thailand,Vietnam,Italy and France .
Healthy food ,use high qualities products.
Use fresh vegetables
that grows in season.
Varieties of beers , wines and create special mock-tails and cocktails .
Looking for a place about 1500-2000 s/f, sitting capacity of
20-30 people with good lease terms and enough parking spaces.
Food that is high qualities and excellent services prices are always coming up .However, we will compromise between us and customers that both side are satisfy.We will make it reasonable as we can.
None Paid Advertising by using social media
Paid Advertising by using a local restaurant critics and food bloggers.
Put ads and offering discount coupons in communities and newspaper.
The place should be close to......
Make sure that customers will get excellent foods and services.
Focusing on promoting the restaurant and make sure that customers are beneficially and satisfactory.
People at age Ranges : 55 +
income : wealthy class
People at age Range : 55
income : middle class
People at age Range : 65 + income : upper middle class $76,615
Segmenting the target
Primary target is people who live close by Laguna Hills,Laguna Niguel and lake forest within 15 miles.
Secondary is working people , pedestrians and people who do not cook
Selecting a target market
People that are looking for healthy food , varieties of food selections that use unique spices ,herbs and cooking styles from different countries .
Easy access to the restaurant and parking spaces are available.
Good operating hours.
Crafting a unique position strategy
Prices are reasonable.
People profiles who live in Laguna Hills , Laguna Niguel and Lake forest area .
COMPETTITIVE ANALYSIS AS A BALANCED SCORECARD
Focus on food,beverages costs , qualities and inventory .
Use saving account. friends,family or loan from banks.
Strict financial control.
Use of CPA.
Targeting people who like to eat healthy food.
Pay attention to forecasting daily revenues and promotions.
Open long hours.
Treat the employees as a family.
Inspiring employees to have good communication with customers.
Training employees to give excellent professional services.
Well promote and advertisements.
OPERATION TEAM ORGANIZATION
We need employees who are positive ,service minds with good attitude,creative and passionate .They have abilities to work quickly ,efficiently and work well with others.
Require a 1-3 years degree and /or experience on their careers.
Foods & Beverages costs
ONE-TIME START-UP COSTS
TOTAL START-UP EXPENSES
Expenses( Tax,Rent,utilities ,etc.)
Monthly Income &Expenses
Business Start-up Costs for the first month
If my monthly income = 100% , the breakdown is as follows.
GOALS TO SUCCESS
FOOD AND BEVERAGES QUALITIES STANDARD
Cooking food at home, takes lots of works, times ,passions. The high qualities foods and excellent services also are very costly . In addition, when you are going out in a big party , it always has problems with different people like different kinds of foods that they want to eat .Therefor,most of the people do not have time to cook at home .
Let The Food Fusion Lovers be your personal chef ;we will give you a healthy and delicious foods with professional excellent services and fare prices.