A good way to start the year is to review your existing strategy. Find the time to get together with your team to discuss all the things that worked well in 2018 and what needs to be improved in 2019.
take a walk down memory lane
Now it’s time to explore your best-performing channels to use them more strategically. Find the channels that your target audience spends the most time on and craft a strategy to reach them. Use your learnings from 2018 and improve your success by using the right channels at the right time. Start 2019 with a more strategic approach to the year and use your energy to your best-performing channels.
Double down on your top performing sources
2019 is the year of creating the perfect blend for your unique marketing strategy. If referrals are your bread and butter, supplement your growth strategy with a lead generation company and a SEO-driven content calendar in order to achieve the next-level growth you'll need to keep up in 2019.
create a well-balanced marketing "diet"
People are putting more trust in others they know and reputable content, not ads. In fact, 30 percent of all internet users are expected to be using ad blockers by the end of this year, meaning traditional ads now won’t even reach 30 percent of possible target audience members. This doesn't mean you should abandon advertisements altogether, but implement a content strategy that provides value to homeowners such as simple how-to videos, before and after photos, and blogs that homeowners can read to learn from you instead of being sold to by you.
demonstrate expertise within your field
Doing the same old, same old simply will not work anymore. If you want to cut through the noise and grow your business in 2019, try branching out creatively. Whether you restart an old lead generation campaign that didn't work out in the past or amp up your social media creativity, this is the year to start taking chances for the sake of growing your company.