61% of marketers say improving their organic presence is one of their top marketing priorities.
70-80% of search engine users focus on organic results.
It’s estimated that organic search is about 5.66 times better than paid search ads.
Including a video in a post increases organic traffic by 157%.
In 2017 46.8% of the global population accessed the internet and by 2021 it’s projected to grow up to 53.7%.
of people who perform a local search visit a store within 5 miles of their location.
of mobile searchers are more likely to contact a local business with a mobile-friendly site.
have searched for a local business at least once per month.
of people look on Google Maps for a local business.
of people are put off if no map or address is displayed on the site.
of consumers prefer shopping in physical stores during holiday season.
of mobile search traffic is driven by Google.
of all worldwide traffic is through mobile phones in 2018.
of Smartphone shoppers use their phones while in a store.
Travel-related searches,“tonight”and “today”have grown 150% on mobile over the past two years.
69% of consumers between the ages of 18 - 39 use their mobiles to research products before they purchase.
According to Statista the global mobile population amounted to 3.7 Billion unique users in January 2018.
of people keep their voice speakers in their living rooms.
of people keep voice speakers in their bedrooms.
of people keep voice speakers in their kitchens.
Earlier this year Google announced that they will be adding an audio dimension to their search results, once this starts happening, it’ll provide businesses with another way to be featured and found in the search results.
Of all searches will be done by voice by 2020 according to ComScore.
1 in 4 shoppers used voice assistants in their holiday shopping during the 2017 season.
of people who own voice speakers say that their devices are used as part of their daily routines.
of individuals ages 16-24 use voice search on mobile.
of millennials use digital assistants at least once a month.