Ryze Energy Company
This is our projected timeline from present day to 2020.
Be able to launch the product internationally
Quarter 2 2020
Partner with celebrities to promote the product
Quarter 3 2019
Craft and launch at least 3 different flavors of energy drinks.
Launch and distribution of product
Quarter 3 2018
Quarter 1 2019
51% of College students admitted to consuming one or more energy drinks a month for the semester.
Of college students drink energy drinks to gain energy from lack of sleep or other causes.
We will be using a simple yet modern productlabel to appeal to our younger target market. (See product for label)
Consuming our product provides the consumer with more energy allowing them to push through the rest of the day.
Our product is 100% natural making it healthier and more appealing to our target market.
Product is made and distributed in house.
It is then received by the retailers (Decathlon, Olympia Sports, and Sports Authority) and put for sale.
The consumer then receives the product from one of the retailers listed above.
Pricing and Demand
The time of year greatly affects our sales. The beginning and end of the school year are our highest selling points while summer is our lowest.
Beginning of the school year
End of the school year
Summer/Middle of school year
We are advertising a healthy yet energizing alternative to our less healthy competition.
Around the end and beginning of the school year buy one get one 50% off for a slightly up charged price along with BOGO's
The best way to reach our customer is through short ads on social media.
Commercials would not correctly reach our target market. Instead we will be advertising on YouTube and other social media platforms (Twitter, Instagram)