- Mission: To create the go to shop for active women
- Create customer profile - understand the audience, market and used media (websites, magazines, influencers, f&b, social media platforms, spending habits)
- Dedicated social media (FB, Twitter, Instagram, Pinterest); promotions, competitions, outfit tips, etc.
- Build strong relationships with Journalists and Social Influencers (blogs, Youtube, Instagram)
Offer latest products or collections for them to present and share
Invite main influencers to London for an "Active in Style" experience
Sponsor events or athletes, i.e. at London runs/marathons
Main aim: Create a presence online and offline. Be "sharable"
- SEO/PR: create content to seed out and go viral
- Usage of trust badges such as Trustpilot
- Have large focus on customer service, passion and expertise