This is a Facebook account that i have created in order to illustrate and give some indication as to the target audience and profile of my practical production.
I have decided that the audience profile for my practical production will be mainly targeting teenagers and younger adults of both genders between the ages of 13 and 33. Despite this, this is not to say that other individuals who do not fall under this category will not be attracted to my proposed practical production.
In addition to this, the Facebook profile i have created will include many of the frequent and reoccurring interests and aspects of life that you would expect from an individual from the age/gender that i aim to target my production towards.
The image below displays the audience profile's profile picture, the picture displays a young group of adults who are holding various folders which suggests they are in college/university. Furthermore, the picture suggests that my audience profile enjoys socialising and has a optimistic and positive outlook and mentality upon life.
My audience profile currently studies at London High School, with this in mind it suggests many indications of what there current way of life is like. For example, the fact that the individual is a high school student suggests that they are a hardworking and independent individual. Even though they may have lots of commitments, generally they will have lots of free time where they can socialise and be outgoing whilst having a large friendship group.
The audience's profile states that they currently live in London, United Kingdom. This means that my audience profile is located in the center of the capital city, this therefore has the connotations of activity, chaos and productivity which in many ways opitimises the individual being targeted for my practical production. Because of this, my intended audience profile likes to regularly visit places such as the cinema, shopping centers and other places of entertainment with their friends and family.
Demographics: The most reoccurring demographics for my intended audience profile is for teenagers and young adults of both genders. This means that my audience profile is has a social class of C to E, this is because any students (teenagers) will likely have a very low income. In addition to this, a young adult is most likely to have an office based job where they receive a low to medium level of income, Because of this, they are likely to spend their money on places such as the cinema and shops rather than expensive products.
My audience profile has a city landscape as their cover photo on Facebook. This cover photo is used in order to express an individuals personality or interest. Because of this, the city landscape has the connotations of lots of activity, excitement and the fact that every amenity is located within the city. With this in mind, my audience profile enjoys going out with friends and family on a regular basis to places such as the cinema, restaurants and concerts. As well as this, the reason as to why they may often do these things is due to the fact that the prices expenses are considerably low and therefore affordable for someone of the demographic and social class as discussed previously.
Target Audience (Age)
The audience profile for my practical production in this case is an individual who is 17 years old. Despite this, as discussed previously, the actual target audience is targeted between the ages of 13 and 33 of both genders.
In addition to this, although i believe my audience profile is both genders, overall i will make the assumption that the film opening i produce will be more appealing to the male gender due to the fact that an action/thriller genre generally has the generic conventions that are more appealing to the male audience. (This isn't to say that the female gender will not be drawn towards this genre).
As well as this, as discussed previously, the target audience (13-33) are generally going to have a fair amount of free time where they are not tied down with other commitments such as family. Because of this, this means they will have the time to visit places such as the cinema. Furthermore, a way in which this target audience chooses to relax and forget their problems is via watching films and TV.
Interests and 'Likes'
The audience profile of my practical production has many interests and likes which have been expressed via their Facebook page. For example, they are interested in sports such as football and cricket as well as being heavily interested in music due to having an interest in services such as Spotify, Green Day and Capital FM. Furthermore, they are interested in comedians and also enjoy going out to restaurants with friends. The audience profile also has interests in technology and is a regular thrill seeker at theme parks such as Thorpe Park.