Same Genre Digipak Analysis - Evanescence 'The Open Door'
Evanescence is a group made of five band members, but as you can see from the album cover, the lead singer is only shown implying she is their main selling point. The singer 'Amy Lee' is looking behind her shoulder directly at the dark side to attract us to notice that she is moving towards the light. This makes us believe that this is the last glance she is looking back at her life which is black/dark implying unhappiness, she is then stepping through the door the contrast the light airing through conflicting happiness. This can also relate to the album name lyrically as it is called ‘the open door’ meaning she is opening a new chapter of her personal life. The design of the door and the design of her dress sets the theme which the music is seemed to be based around,
I feel that the stonework décor reflect what type of genre the music will be which is different to most people’s norm. The colouring of the album text and band name is coloured in a lighter font to stand out, also keeping within the colour theme, and also show off the stonework theme too. Evanescence (give with it’s popularity) is written in larger text than the album title as the band name is more eye catching to the audience. Amy Lee’s outfit really ties in with the theme they are trying to expose to us, her outfit seems to fit a sense olden, Victorian times which I feel the album is trying to reach.
The front of the booklet has the album title in large writing in gold to contrast with the theme of colour the whole digipak is trying to create. The large text stands out from the background due to the black shadow behind the letters, this allows the word open (which is written the largest) catch the readers eye allowing clever word play so we can ‘open’ the booklet. The font is also tangled with the branch like design to play with the theme of the book, there is also a butterfly to illustrate we are on the good side comparing to the dark album cover. The font is also the same as the front colour and this link ties in all the sides of the digipak with each other. Throughout the whole digipak the theme colour of light brown, gold, black and caramel is consistent.
Both of these pages have one page containing lyrics and the other accompanied by a picture. The page with the lyrics have the same font carried through this whole digipak giving a sense of a Victorian setting. The light colours and little design give the page a feel of elegance, however the picture next to the page is bold in comparison and seems to distract you. The first page displays a picture of what seems to be a window looking out at light. The design of the window is also carried throughout the whole booklet, it is branches or vines which I feel is the main theme based idea. The design is dark compared to the light to contemplate the idea that the branches are holding her in therefore dark whereas the outside is light. The second picture on the second page is a Amy Lee petting an wolf, she is wearing a red cape with a black design to make her stand out throughout this whole page. Amy petting the wolf demonstrations power as a wolf is stereotypically a dangerous animal.
The last page opens up with two song lyrics on either side of the page with an outstanding picture in the background. Within the middle of the image there is revealed to be the same women (Amy Lee) seen at the start opening the door. She appears to be stood at the top of the stairs with her tail of her dress lingering to the bottom, her dress is in cream to accompany the light behind the doors which makes her shine throughout the dark room she is placed in. The room is dark brown letting the light through the doors to flood through. The text of the lyrics and name titles are in a lighter colour to be able to read and catch the viewers’ attention, although it is a lighter colour it is not as white as the dress permitting the dress to be the main attention. The room and her outfit fit in with the theme of colour they are achieving
The back is an image of what looks as if we are looking back into the door, we are peering around the door frame to look back at the dark side. This is obvious as the same design of the door is shown which states that this is the same door, the black and grey clouds illustrate that we are looking back into our past. The track names are on the door in a lighter font to make sure the viewer is able to read thus also allowing the text to standout. The branch design next to the text is there to allow the consistency of the theme. The information on the release year and copyright laws are all located at the tags just below the track names. The record label logo is just above it information and is in line with the bar code. The Album producers are just above the bar code. This information is much smaller than the text and the image itself allowing that to be the main view point.
The right hand side has the CD itself. The CD holder is transparent and glued down to the board as it makes the CD inside stand out more. Underneath the CD there is a lower case ‘E’ coloured in black, with branches and vines overlapping it. The ‘E’ is rimmed with gold to highlight the letter so it is noticeable as the branches are barricading it. The font and colours all tie in with the theme the booklet is portraying.