The Capgemini recruitment journey from initial attraction to retaining attraction for both current and future employees:
The candidate is open to new opportunities and is beginning to discover what makes your company unique.
"I wonder what this company is all about..."
The candidate is forming opinions and associations within your company. In other words, building a relationship with your brand.
"There is something about this company that stands out..."
The candidate has decided to spend the time and energy to apply to your open role.
"I think I could like working here..."
Keep new hires happy and engaged as employees, whilst continuing to build the talent brand and reward referral efforts.
"I can see myself growing my career within this company..."
i.e. Wired, Stuff, Drum Network, Conde Nast etc.
Current Capgemini Marketing
Online Features & Forums
i.e. Social Media, Website, Campaigns i.e. Design for Digital, etc.
How do Capgemini continue to build attraction to encourage people to apply?
How do Capgemini portray their brand for the public to discover?
Company Branding: Through magazines and digital companies
Hosting Digital Networking Events
How do Capgemini successfully advertise and recruit 200 jobs within the Digital sector?
Direct from Website
Social Media Posts
Online Application process: Have to complete digital activity before sending CV and experience through
i.e. Featuring alongside digital and IT tools such as the Micro:bit and Raspberry Pi
i.e. BBC, Barclays Digital Eagles and Driving Licence, CODE etc.
Accepted or rejected stage based on CV and answers from online form. From here, two options could be chosen:
How do Capgemini retain their attractive recruitment and ensure it is future-proof?
Offer 25 minute skye interviews:
An easy, cost efficient (no expenses) and easy to see how people represent themselves across a digital channel.
Attend a Capgemini networking event:
1-2 hours of networking with various members of internal staff. Great way to talk and see portfolio’s in an open and inclusive environment.
NEXT STAGE… Either formal face-to-face interviews or offer proposed.
i.e. EVP, Training, Tools and Guideline Packs
i.e. Graduate Marketing, University Events and Fairs
Forums and Articles
Online videos showing the engagement from employees which can be shared across Social Media
Again using forums and articles to highlight the benefits and rewards of working for Capgemini
Use employee communications to highlight the job opportunities for friends and family - highlight the values, branding and potentially offer employees a referral reward for any successful candidates placed.
Host a digital event with a panel, networking sessions and presentations - bring digital companies together to see the work of the industry and they will always remember you hosted them. Another great way to advertise the roles too. This event could also be ran within University campuses, which are very exciting for students.
Using external companies to help build branding (often for free), i.e. using journalists, attending and speaking at events.
This is how the public and future candidates can see how successful the company is and what they are involved in.