made to order
The rise of mass personalisation
"Empowered by social networks and their digital devices, consumers are increasingly dictating what they want, when and where they want it. They have become both the critics and creators, demanding a more personalised service and expecting to be given the opportunity to shape the products and services they consume"
Source: This is an extract from the 11th edition of the Deloitte Consumer Review (2015), written by Nigel Wixcey the Lead Partner of Consumer business, Deloitte LLP