Analytics is the scientific process of discovering and communicating the meaningful patterns which can be found in data.It is concerned with turning raw data into insight for making better decisions. Analytics relies on the application of statistics, computer programming, and operations research in order to quantify and gain insight to the meanings of data. It is especially useful in areas which record a lot of data or information.
Web analytics, Fraud analysis, Risk analysis, Advertisement and marketing, Enterprise decision management, Market optimization, Market modeling
Big data is an evolving term that describes a large volume of structured, semi-structured and unstructured data that has the potential to be mined for information and used in machine learning projects and other advanced analytics applications.
Big Data is important because it uses social data from search engines and sites like Facebook, twitter are enabling organizations to fine tune their business strategies. Marketing agencies are learning about the response for their campaigns, promotions, and other advertising mediums.
500+ terabytes of new data on Facebook gets ingested daily.