SEO marketing consultants can bring their experience to you, provide solutions to problems that may arise, or explain why certain techniques may or may not be working. Not only that, but consultants can advise on a schedule of how and when to perform tasks. Many SEO tools today cannot offer such a personalised timetable.
Without a SEO consultant to guide you, you're going to struggle to keep on top of what is or isn't working. This can lead to you making mistakes and pulling the plug too early (or too late). Then you have to consider whether or not the tool you’re using is being actively updated. SEO is a fast-moving industry and involves consistently evolving technology.
So should you place your website and business in the hands of an amateur when an SEO consultant can do it right? And that's why tools aren't going to replace SEO consultant services anytime soon.