Firms that are able to deliver exceptional digital experiences during up/cross-sell communications are more likely to increase assets under deposit,
Personalization starts with an understanding of larger groups within your customer base, typically focused on business or product line.
Further defining your customer base into smaller groups provides advanced targeting and personalization opportunities.
To effectively market to multiple consumer segments, firms need to marry sociodemographic information with psychoanalytic data.
Personalization requires a 360 degree view of multiple consumer segments, which is a significant shift from the handful of static buyer personas that firms previously relied upon.
Of firms have made delivering personalized experiences a business priority.
Of firms rely on email marketing to achieve their personalization goals.
Of firms lack the right technology to personalize experiences.
Personalization: a Top Priority
The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. This infographic provides insights into the current state of personalization and how cognitive technology can help.
Grow Wallet Share Faster - Firms that are able to educate their customers and make them feel valued throughout the customer lifecycle have seen significant increases to NPS and overall retention,
Keep Consumer Longer - Firms that are able to deliver exceptional digital experiences during up/cross-sell communications are more likely to increase assets under deposit,
Personalization is a Top Priority
The benefits of Personalization
The Challenges of Personalization
Cognitive Technology Makes Personalization Easy
Get Beyond1:1 Marketing
Leverage natural language processing and taxonomy capabilities, along with several cognitive APIs to match the right story with the right customer.
Offer a Dynamic Digital Content
Take advantage of machine learning algorithms and auto-publishing rules to dynamically publish the content that will produce ROI.
66% of Marketers list improved Business Performance & CX as the main driver of personalization.
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