Why SMS Marketing Doesn’t Suck
Why SMS Marketing Doesn’t Suck Anymore (And How to Use it to Generate New Revenue)
Did you know that we check our phone 85 times per day, on average? What does that mean for your SMS open rates? A pretty impressive number: 82.1%.Even 80% of Millennials say their phone is the first thing they check when they wake up.
The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates. Plus, open rates for texts vastly surpass email (which dwindles at 24%). It’s clear that we’ve become dependent on our phones, but that opens the door for testing new mediums to reach consumers. Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized. It’s the only way to steer clear of the noise and get a positive return on investment.
Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. But that’s a myth. Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue.
Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it. Here’s why (and how) you should revisit SMS marketing to generate revenue. The many advantages of SMS You think Instagram has good engagement numbers? Wait until you see what text messages get.
Advantage #1. Texting has by far the best engagement rate of any marketing medium. Emails can sit unread for days, phone calls can go unanswered, but text messages are almost always read immediately after they’re sent.
We already talked about the comparatively dismal open rates for email. The average CTR for PPC ads is even worse at 2%. The point is that SMS marketing is underrated and underappreciated. The likelihood of getting your message to the intended target is vastly higher than with email, PPC, organic, or social. But nothing great comes without its catch. It’s neither ethical nor legal to send unsolicited messages with text-message marketing.