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Do Judge A Book By It's Cover
Your Brand Is A Reflection Of You!
You know your brand has resonated when your residents speak your brand terminology!
A Match Made In Heaven
Building An Online MarketPlace
A test gone bad is something you have eliminated.
Use Testing- Find how your residents and prospects react to your marketing and services then mold your campaigns.
Always use quality content
Find the strategic value in negative feedback. Make sure we recognize when we need to adjust our practices.
Create a clear message that makes the decision to choose your community an easy one.
Find the "cool" factor at your community and show the value to our customers.
- Engaged Lifestyle Draw
- Economical Lifestyle Draw
- Boomers accounted for more than half of US renter growth past 10 years.
- 65+renters will DOUBLE between 2010 and 2030
Who are Boomers?
1. Work-centric 2. Independent
3.Competitive 4. Positive
What do they value?
1. Individual Choice
2. Community Involvement
4. Self- actualizing
5. Health and wellness
How do we compete
Inspect what you expect
Time to change
Do your homework
What unit size do they offer?
Know their amenities
Hours/day of operations
What type of partnerships did they forge?
Make friends with the new consruction property
Compare and contrast
Post pictures that interest people and set you apart from your competitors
Virtually staged model images can be beneficial.
Showcase your strengths
What do you have that they do not? - Are you selling it effectively?
Is your website beautiful?
Keep the same hours as new construction
Guarantee capped renewal increases
Offer Renewal gatherings
Reevaluate your pet policies to be competitive
Offer weekend activities to the residents
Create a culture on social media that make people want to live at your community.