10 TACTICS FOR ENGAGING THE READER
The most important element for SEO, title tags indicate the relevance of your post. Limit yours to 55 characters to be presented in full on search engine results pages.
Meta descriptions don’t appear in your post or have SEO implications, however they usually become the snippet of text presented in search that should inspire readers to click.
Include your target keywords together as phrases two to five times in the post taking care to use them naturally.
KEYWORDS IN THE POST
Also include words that are semantically linked (closely related) to your keyphrase to indicate relevance to the topic at large.
SEMANTICALLY LINKED KEYWORDS
Write your headline for readers and format it for search engines using the <h1> header tag.
QUOTES & MENTIONS
EXAMPLES & EVIDENCE
CALL TO ACTION
Headlines with dashes, colons and parenthetical statements can feature multiple keyword phrases and will likely increase your click rates.
Posts with images are more likely to be shared and clicked in social media. The featured image often appears in social streams when shared.
Add subheaders to break the blog post into sections. and help move visitors through your content. Format them with <h2> and <h3> tags.
Numbered and bulleted lists tell readers the post will be formatted for easy scanning.
Short paragraphs make your posts easier on the eyes and more accessible. Use bold type and italics for emphasis, but sparingly.
Links are helpful to readers and provide meaningful SEO benefits. Link new and old posts to each other, product pages, and resources on authoritative sites.
If optimizing blog posts for search means adding keywords, optimizing for social means adding people. Mention experts and quote them to add credibility.
Support claims you make in your posts with examples, research studies, stats, charts, and case studies.
Every post should have a call to action introducing a practical next step and inviting the reader to become more engaged with your business.
Blog author boxes have social media and conversion benefits. Include profile pictures, brief bios, links to the author’s website and social media profiles.
Add images throughout your post to keep readers interested.
Adding video to a post is one of the best ways to get visitors to stick around and spend time on the site, which has SEO benefits.
Audio can be a media upgrade to any post. Creating podcasts is easier than you think. One simple approach is to create a mini audio book out of your blog post.
Create a presentation from your article, publish it on SlideShare and embed it in your blog post. SlideShare presentations can also include video.
Take a compelling sentence from the post (or use a version of the headline) and create a ready made “click to tweet.”
CLICK TO TWEET
Improve the customer experience and build your email subscription list at the same time by including a free offer in your post. Digital marketers often refer to such offers as “lead magnets,” and when placed in blog posts, “content upgrades.”
Reproduced with permission from Orbit Media Studios and based on:
SEO BLOG POST CHECKLIST
CRANKING YOUR RANKING
6 ELEMENTS FOR A MORE COMPELLING MEDIA MIX
5 STEPS TO OPTIMIZE YOUR BLOG POST FOR SEARCH