Competitive
Advantage
Core Competencies
Organisational Capabilities
Resources
COMPETITIVE
ADVANTAGE
Are your sources leveraged?
Do your organisational capabilities meet Key Success Factors?
Are your core competencies distinctive?
If you can answer yes to all the below then you will have competitive advantage.
The resources deployed by an organisation in support of its strategy can be:
Physical resources (plant, location, raw materials)
Human resources (people and their individual skills and knowledge)
Financial resources
Intangibles (patents, brands, customer bases, business systems, partner relationships)
Organisational capabilities are based on resources that are
leverage towards activities or processes:
Physical resources > warehouses, vans, satellites
Human resources > trained staff
Intangibles > close supplier relationships
Core competencies are organisational capabilities that address the Key Success Factors. Meeting the KSFs make them
valuable because these capabilities relate to the product/service features valued by customers OR help to beat the competition.
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