Eliana Lopez Alejandra Fresneda Daniela Malagón
The following content exposes the analysis of the rhetorical figures used in 6 different advertising pieces of the dishwasher brand "Salvo".
Taken from: https://www.coloribus.com/es/adsarchive/prints/salvo-washing-detergent-concentrated-6726905/
Based on the famous film "Mission Impossible", thanks to Salvo, the prefix "Im" is eliminated, resulting as "mission possible".
Ellipses and Allegory
Simile: The qualities of Salvo are compared to other dishwashers.
One of the main qualities of Salvo is clearly exposed and exaggerated (Foam), besides being accompanied and supported by the copy (alert. A drop is enough! ").
Simil: The brand is compared to others (not specified) that "yield less"
Humorism, Essence, Simile