Striking the balance between demand and what is feasible
More about the process than the need for consumer driven distribution
Unfocused on the why, more about the how
30 year old understanding of consumer marketing makes it obsolete
Lack of sources, citations and data
1 citation, irrelevant images. Identifies a lack of consumer distribution metrics
Revised versions credit Michael J Lanning & Dr. Lynn W. Phillips as the major influences.
Their works are much more focused on WHY there is a need for consumer driven distribution rather than HOW to adapt
Contributions to Marketing Strategy
Makes greater contribution to the process of changing strategy than actually creating and innovating strategy
Largely based on the works of other scholars:
Ultimately Stern & Sturdivant's process is a useful process for designing new systems but does not provide any significant contribution to the actual development of marketing strategies
Lanning, M., Ohmae, K., Golub, H., Henry, J., Forbis, J., Mehta, N. and Michaels, E. (2000). Delivering value to customers. [online] McKinsey & Company. Available at: https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/delivering-value-to-customers [Accessed 17 Sep. 2018].
Phillips, D. (2014). Criteria for a Customer-Centric Customer Value Proposition (CVP) and Value Delivery System (VDS). [online] Ftiecla.com. Available at: http://www.ftiecla.com/wp-content/uploads/2015/09/Criteria_for_Cust-Centric_CVP-VDS_Reinventures-IE_Univ1.pdf [Accessed 17 Sep. 2018].
Burnett, J. (2008). Core Concepts of Marketing. [online] Saylor.org. Available at: https://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf [Accessed 16 Sep. 2018].
Efti, S. (2017). 12 Key Marketing Metrics You Should Already Be Tracking. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/agency/marketing-metrics-tracking [Accessed 16 Sep. 2018].
Greyser, S. (1980). Marketing Issues—Challenges for Marketing in the 1980s. [online] Marketing Science Institute. Available at: http://www.msi.org/reports/marketing-issueschallenges-for-marketing-in-the-1980s/ [Accessed 16 Sep. 2018].
Lepisto, L. and C. Wilson, T. (1980). Marketing Strategy in the 1980’s: Major Changes Ahead for Marketers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Menon, A. (1997). Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy. Journal of Marketing, 61(1), p.51.
Toolbox. (2014). Marketing Metrics for Distribution: Difficult to Measure But Worth It. [online] Available at: https://it.toolbox.com/blogs/erpdesk/marketing-metrics-for-distribution-difficult-to-measure-but-worth-it-010915 [Accessed 16 Sep. 2018].